5 Tips for Promoting Businesses with Custom Patio Umbrellas

In Australia, we know that promotional products are a top-notch way to market any type of business. From pens and hats to t-shirts and custom patio umbrellas for outdoor spaces, there's no end to the possibilities. These practical items represent a brilliant chance for businesses to get their message out there and reach new customers.

In this article we will provide you with five tips on how to use custom patio umbrellas to promote your business.

1. Custom patio umbrellas are an effective and practical marketing tool for businesses in Australia, as they offer a chance to get their message out there and reach new customers.

2. To promote your business effectively using custom patio umbrellas, it's important to choose the right style of umbrella, place them strategically, collaborate with neighboring venues, always maintain quality and offer discounts.

3. A success story of how customized promotional merchandise can achieve magical results is Café Avenue On Sussex.

Choose the right style of umbrella

When choosing a custom patio umbrella for your business, it's important that it fits well with the overall style and branding image of your company. The design should be visually appealing while also being functional. A high-quality waterproof canvas material is an excellent choice since it guarantees durability over time.

Place them strategically

The location of your custom patio umbrellas plays an important role in ensuring they get seen by potential customers. You must place them strategically outside high traffic areas or busy intersections where they are most likely visible by everyone walking by or dining at nearby cafes.

Collaborate with other venues

Work together with neighbouring cafes and restaurants and ask if you can place some promotional umbrellas outside each other's establishments during off-peak hours when people can't hang out in their own outdoor spaces.

Always maintain quality

Your custom printed patio umbrellas should always look pristine whether rain or shine! Regular cleaning ensures that no dirt accumulates which ruins both its look and protective substance against sun rays/heat etc..

Offer discounts

Everybody loves a good deal - so why not offer one? Incentivise visits to your cafe or restaurant by offering discounts exclusively available for those who mention seeing these attractive new advertisements!

Café Avenue On Sussex Success Story

An excellent showcase of how customized promotional merchandise can achieve magical results is Café Avenue On Sussex - a well-known restaurant situated near the heart of Sydney, which utilized branded café barriers to line up the pedestrian area in front of their shop. These barriers are an incredible promotional item that allows you to line your outdoor spaces with banners decorated with your business name/slogan. It adds both style and practical support elements to attract customers.

Café barriers are bloody versatile; they can be moved around to snatch up prime positions depending on the weather or peak times. One arvo, a customer rocked up to Café Avenue On Sussex and while waiting for their coffee, got chatting with founder Andrea. They mentioned how impressed they were with the café's signage regularly spotted ‘round town. Inspired by this personal feedback outside of any pre-planned marketing campaigns, Andrea was convinced to invest in custom merchandise like custom patio umbrellas so she could expand her message and exposure into other parts of Sydney’s hectic urban landscape.

Conclusion

No worries, mate! The fact is that personalized promotional merchandise can be a real game-changer when it comes to expanding your reach and bringing in more customers from all sorts of communities. Take Café Avenue On Sussex, for example - they used branded café barriers to catch the eyes of passers-by on the footpath out front. And custom patio umbrellas are another top-notch way to spread awareness about your business, no matter where you set them up - whether as freebies at events or outside in prime spots for chillin' and sippin'.

Start incorporating these tips today and there is no question you will see positive results with increased customer engagement and potentially better financial footing!

Author Profile: Jasmine Liu

Jasmine is the head of Cubic Promote's accounts and has 14 years of experience in the promotional product industry. Because Jasmine's expertise is with the financial end of things, she is an expert on budget-friendly campaigns and large-scale promotions requiring additional logistics. Visit her on LinkedIn or email her at jasmine@cubicpromote.com.au