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The Difference Between Beach Mats & Picnic Blankets
Last Updated: 19 June 2025
Heading to Bondi Beach or any of Australia’s beautiful coastlines? A picnic blanket might be all you need. But for events, printed beach mats and branded picnic blankets serve different purposes—and choosing the right one can make a big difference to your branded merchandise strategy. Whether a Queensland tourism campaign or a Sydney corporate giveaway, this guide will help you pick the best option to suit your brand and boost your ROI.
Why Beach Mats & Picnic Blankets Matter for Your Event
Australia’s climate and outdoor lifestyle make beach mats and picnic blankets popular for event swag. Both options offer comfort and convenience for outdoor use, but they serve different needs:
- Beach Mats are ideal for beach festivals, trade shows, and coastal events. They’re lightweight, easy to clean, and perfect for avoiding hot sand.
- Picnic Blankets are great for parks, corporate gatherings, and community events. They offer extra cushioning for grass or solid ground but aren’t ideal for sandy environments.
Key Differences Between Beach Mats & Picnic Blankets
Here’s how beach mats and picnic blankets compare:
Beach Mats:
- Designed for sand: Ideal for beach festivals or coastal events like the Sydney Beach Festival.
- UV-resistant materials: Some beach mats have UV coatings that offer extra durability and protection.
- Compact & portable: Easy to pack and carry, perfect for events in coastal areas.
- Easy to clean: The sand is gone with a quick shake or wipe.
Picnic Blankets:
- Perfect for firm ground: Ideal for picnics, parks, and corporate outdoor events.
- Thicker for comfort: Ideal for cushioned seating on grassy surfaces.
- Harder to clean: The fabric tends to trap sand, making it less ideal for beaches.
Which One Should You Choose for Your Branding?
When deciding between beach mats and picnic blankets, consider the setting of your event and the audience you’re targeting. Each option offers unique benefits that can enhance your brand visibility differently.
Beach Mats
- Ideal for beach-themed events like the Brisbane Beach Festival or Queensland tourism campaigns
- A flat, wide surface allows for bold, eye-catching branding
- Eco-friendly options (e.g., recycled polyester) support sustainable brand messaging
Picnic Blankets
- Perfect for parks, outdoor gatherings, and corporate picnics
- Extra padding provides comfort, making them great for family-friendly events and community giveaways
- Versatile for a range of industries, including corporate, education, and hospitality
Distribution Strategies for Maximum Impact
To make the most of your branded beach mats or picnic blankets, it’s essential to align your distribution strategy with your audience and event setting. Thoughtful placement can boost visibility, engagement, and long-term brand recall. Here are a few effective ways to distribute them across Australia:
- Influencer Kits: Partner with outdoor lifestyle or travel influencers in regions like the Gold Coast or Byron Bay. Send your branded mats or blankets as part of a curated kit ahead of seasonal campaigns or coastal events to drive social engagement and visual content around your brand.
- Loyalty & Membership Rewards: Include picnic blankets or mats as rewards for members in tourism programs (e.g. Visit Victoria loyalty programs) or customer referral campaigns. These practical items reinforce loyalty while adding value to your customer experience.
- Corporate Gifting at Outdoor Conferences: Distribute at outdoor business events or wellness retreats in locations like the Yarra Valley or Sunshine Coast. Branded picnic blankets make thoughtful, functional gifts for team-building events or leadership summits.
- Giveaways at Community Festivals: Hand out branded mats or blankets at local festivals such as the St Kilda Festival in Melbourne or City2Surf in Sydney. These high-footfall events provide excellent exposure and practical use for attendees.
- Sponsorship for Environmental Events: If your brand supports sustainability, eco-friendly mats are a perfect fit for sponsoring beach clean-ups or green expos in areas like Fremantle, WA or Noosa, QLD. It’s a great way to align your message with purpose and action.
By aligning your distribution with the right event and audience, your custom mats or blankets can deliver strong, lasting brand impressions across Australia
Make the Most of Outdoor Events with the Right Merchandise
Beach mats and picnic blankets each bring unique benefits to outdoor B2B events in Australia. The right choice depends on your audience, setting, and budget—but both can leave a lasting impression. Reach out to Cubic Promote for a free bulk quote, and let us help you find the perfect fit for your next event.
