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Aira Demesa

Aira Demesa is a Product Specialist at Cubic Promote, with over one year of experience in custom corporate merchandise. She combines this with her background in managing online catalogues, ensuring that clients can easily find the perfect promotional products to match their needs. Aira is an expert communicator, ensuring that customers are fully informed about every aspect of promotional merchandise and uniforms. She also regularly contributes to industry articles and blogs, sharing practical insights on how businesses can optimise their product discovery and selection process. Aira’s focus on outcome-oriented and goal-driven strategies has positioned her as a leading voice in Australia’s promotional products industry.

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Aira Demesa
In Outdoors & Leisure
24 July 2018

Who Invented Promotional Cooler Bags?

Living in Australia, most of us would undoubtedly have used a cooler bag or chiller box at some point in our lives. Whether we're off to a sports game, heading to a picnic, enjoying a concert, or simply relaxing on the beach it's important we keep our food and drinks at safe temperatures for consumption. But have you ever wondered…
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Aira Demesa
In Custom Drinkware
3 August 2016

Super Hot Coffee in Thermal Mugs gives You Cancer

Cool your coffee down before you drink it. Otherwise you can potentially get cancer. Another thing to worry about (other than not getting enough sleep in the morning). This is according to research conducted by the United Nations. Hot beverages increase the risk of developing esophageal, throat, and stomach cancers. Drinking beverages exceeding 149°F (65°C) can cause cell mutations that…
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Aira Demesa
In Branding Techniques
29 July 2016

Screen Print Garments Using a Manhole

A logo artwork can come from any number of inspirational sources. And any number of logo artworks can be made into promotional giveaways. But what about the streets? And no, I don't mean the "streets" in the way hip hop artists and rappers use it, but the actual streets that you walk on. The Berlin based art collective Raubdruckerin -…
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Aira Demesa
In Branding Techniques
19 July 2016

5 More Typos that Cost Millions

As a follow up to our last article in 2015 titled "5 Typos That Cost Millions", we thought we'd give you 5 more...Click here for tips & ideas on your promo products. We've all experienced embarrassment as a result of a typo, particularly when arguing with someone and they choose to rebut your point by pointing out your grammatical errors…
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Aira Demesa
In Industry Trends
28 June 2016

Funny Branding & Labelling Errors

What shall we have for dinner? Stir Fried Husband? How about some eggs with Wikipedia? Doesn't sound too appealing to us either...That's why its so important, no matter what language you are translating to or from, you always triple check before sending off to print, be it for promotional giveaways or logo for your business - especially in business where…
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Aira Demesa
In Branding Techniques
1 June 2016

Logo Evolution: Then & Now

Everyone knows that a company logo is the window into its soul...so to speak. Or rather it is one of the most important factors of a company's marketing plan. The big name brands we know and love didn't always start as they are now and the reasons for their change are obvious: they weren't memorable. Whether your logo is printed…
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Aira Demesa
In Branding Techniques
30 May 2016

Garment Quality Inspection Methods

Did you just purchase a promotional tee shirt? Or perhaps you are merely browsing for a shirt that you can wear on the weekends or at work. Other than the style and colour of the shirt, what you should be looking for is the quality of the garment. You may be asking, how do I check for quality? Well read…
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Aira Demesa
In Office & Tech
23 May 2016

Post-It Note Marketing: Creative Ways to Use Custom Sticky Notes

Custom sticky notes may be small, but when used creatively, they can deliver a big impact. From office décor to guerrilla-style street marketing, these simple adhesive pads have proven their value as both organisational tools and powerful canvases for brand expression. At Cubic Promote, we’ve seen firsthand how businesses turn custom-branded sticky notes into attention-grabbing, morale-boosting, and cost-effective marketing assets.…
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Aira Demesa
In Corporate Gifts
7 April 2014

Real Estate Corporate Branding & Merchandise

Real Estate Agencies in Australia have on the whole developed a very unique sense of style and many pay very good attention to their corporate branding and their corporate identity. Not surprising after all a typical Real Estate Agency focuses on its need to not only be professional but also to have branding that appeals to their immediate community and…
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