Wendy Li is the General Manager at Cubic Promote and has worked with the
business since 2010, giving her more than 16 years of experience in the promotional products industry. She
joined as a Production Manager, later moved through Account Management roles, and became General Manager in
2018. Wendy oversees day-to-day operations, supports staff, manages client and production issues, and
coordinates suppliers and logistics. She has worked closely with organisations including Westpac and Rio Tinto.
Her strongest areas of knowledge are production management, merchandise logistics, fulfilment and quality
assurance.
Professional Experience
Wendy joined Cubic Promote in March 2010 as a Production Manager, giving her firsthand
experience of how branded merchandise moves from approved artwork through production to final
delivery. Her role involved coordinating with suppliers, managing production timelines, checking
order requirements and helping resolve issues that could affect quality or delivery.
She later moved into Account Management, where her experience expanded from production
into client-facing work. She worked directly with customers on product selection, branding
requirements, order coordination and delivery planning, including projects for organisations such as
Westpac and Rio Tinto.
In 2018, Wendy became General Manager. She now oversees day-to-day operations while
remaining closely involved in production, supplier coordination, staff support and complex client
orders.
Areas of Expertise
Promotional product selection and sourcing
Production management
Merchandise logistics and fulfilment
Quality assurance
Supplier and production coordination
Rush-order production
Corporate merchandise
Client and operational management
First-Hand Industry Experience
Wendy has worked across production, account management and business operations. Her
experience includes coordinating suppliers, assessing production capacity, supporting urgent
production requirements, managing quality expectations, and resolving delivery and fulfilment
issues.
She has worked with a broad range of promotional merchandise and corporate clients,
including larger organisations with complex product selection, branding and logistics requirements.
Wendy also attends annual trade shows hosted by the Australasian Promotional Products Association
(APPA). Cubic Promote is an APPA member, and these events provide her with ongoing exposure to
new promotional products, suppliers, decoration methods and industry developments.
Selected Projects and Client Stories
University of Western Australia (UWA)
Managed an order of 420 branded power banks for student events and orientations.
View case study
Raine & Horne Commercial
Coordinated branded pens and tape measures for an event, including a rush
delivery completed ahead of schedule. View case study
Jaybro
Helped deliver branded neoprene stubby holders with consistent print quality
across the order. View case study
Qualifications, Recognition and Industry Involvement
Australian Women's Small Business Champion Awards
Wendy was named a 2026 Australian Women's Small Business Champion Awards
Finalist, recognising her contribution to the business and her leadership at Cubic Promote.
The Promo Playbook by Cubic Promote
Wendy has contributed to The Promo Playbook podcast by Cubic
Promote, sharing practical insights from her experience in promotional merchandise,
production, client management and business operations.
What Wendy Writes About
Wendy writes and reviews content about promotional products, product selection,
production management, merchandise logistics, quality assurance, fulfilment, corporate merchandise
and branded apparel.
Her articles draw on practical experience managing production and client orders,
coordinating suppliers, resolving delivery requirements and overseeing promotional merchandise
projects from product selection through to final delivery.
Wendy's Perspective
For Wendy, managing merchandise is not only about placing an order with a supplier. It means
understanding what is happening throughout production, anticipating where problems may occur and
finding a practical way to keep the client's project moving when something unexpected happens.
