A lot of big businesses talk the talk when it comes to promotional merchandise that is considerate of the environment. However, many of them fail to walk the walk. A&W Canada's latest limited edition capsule collection, created in association with Frankie Collective, features material "thrifted" from old branded apparel. The resulting merchandise is entirely unique and shows clearly that upcycling promotional items can make for innovative new merchandise at a low environmental cost.

A Unique Way to Use Old Merchandise

A&W is a popular North American fast food company, so they're very familiar with using branded merchandise to promote what they do. However, the business didn't want to create more waste with their latest line of apparel and that led them to partner with Vancouver's Frankie Collective, a known upcycled streetwear producer. The resulting merchandise line will hit the A&W online "Thrift Store" on December 3rd and be an extremely limited edition affair (only 470 pieces of clothing will be available, total).

However the goal of this promotional apparel release isn't quantity, it's quality. Every item in the collection will be unique and factor in pieces of salvaged A&W branded clothing, alongside other material pieces to create wholly original pieces of clothing!

Custom Products That Think Outside The Box

While the cost of producing individually made upcycled clothing isn't cheap, this line is being advertised as high fashion and limited edition, which means that consumers who are happy to pay a little bit more will most likely be satisfied with their higher-end purchase. For large businesses that are conscious about how they're perceived with regard to their environmental strategies these eye-catching capsule drops are a great way to drum up interest.

If you're a smaller organisation then a better choice for you might be using promotional products that can be recycled after their useful life is over (like M&Ms in Branded Boxes) or items manufactured from some (or all) recycled materials (like Custom Recycled Cover Notebooks). These promotional eco-friendly products allow smaller businesses and events to be considerate of the planet without breaking the bank.

Companies Shifting To Promotional Eco-Friendly Products

These days, the world is more environmentally conscious than ever. As a result, companies are taking a more proactive approach to using sustainable materials and processes. One such effort is the trend of promotional eco-friendly products.

Promotional items are a powerful tool for companies to advertise their goods and services to customers, but traditional offerings like plastic pens, calendars, and keychains have damaging environmental effects. Companies are looking for alternatives that are more eco-friendly instead.

One of the driving forces behind this shift is the growing customer demand for greener products. Consumers today prioritize environmentally responsible behavior more than ever. With this in mind, companies are changing their practices to satisfy the customers' evolving desires. By presenting eco-friendly products, companies can demonstrate their commitment to sustainability and ecological protection.

Moreover, using eco-friendly promotional products also signals a company's values and priorities. If a firm chooses to use environmentally friendly materials, it can set itself apart from rivals and show its concern for the environment. This shift can be a pivotal factor for customers looking to make purchasing decisions based on a product's ecological impact.

Another advantage of eco-friendly promotional products is their beneficial effect on the company's public image. Businesses that use sustainable materials send a message about their social responsibility and encourage positive change. As a result, this constructive messaging can improve the brand's status and make it more appealing to like-minded customers.

No matter what you're after, when it comes to eco promo goods the Cubic Promote team can give you a hand. Speak to our customer care managers today to learn more about our favourite eco products as well as pricing and delivery information.