Branding and the perception you give to clients or potential are very important. It makes the difference between a business that will grow or a business that will fail as your branding image can provide you new customers, hang on to old customers and even effect what and how much you charge for your product or service. In saying that here are some tips I came across which I though was terrific in establishing your company brand in a superior way.

1) Present yourself in the correct way. I have come across law professionals in very casual attire. All day, every day. Now I'm sure they are terrific at what they do but they certainly dont come accross that way. I have also met interior designers who dress like bank managers which certainly made me consider their creative credentials. So look the part and make sure what you say, what you present and all visible elements about you and your company from websites to business cards all enforce a relevant message.\

2) Look for a Niche - Once you do that it is easier to present yourself as an expert and can increase your credibility and ultimately sales. Its no co-incidence that brands leading household ASX listed brands has seen their share price suffer because they diversified much too widely or that Apple shares are so high because it only focuses and excelling on consumer electronics.

3) Keep All Visible elements of your business up to date. By this I mean:
A) If you haven't changed your biz card design in 3 years it might be worth considering.
B) Is your voicemail still saying you are on Christmas holiday?
C) Is your automated away from office e-mail still turned on?
D) E-mail Signature.... when was the last time you edited it?
E) Website graphics and layouts

Hope this little pointers help to make you shine brightly!