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The 12th of July is National Simplicity Day, an event created to honour the life of transcendentalist philosopher, Henry David Thoreau. While the original spirit of the day was focused on people developing as self-reliant individuals, more recently it has come to focus on the idea of "simplifying" our everyday lives, products, and thoughts. Today we're checking out truly simple promotional…

Products for Brand Recognition Promotional products are often accused of being somewhat useless. The fear being that once the gimmick has worn off, the consumer will toss it into a drawer where it won't do much more than gather dust, along with your brand recognition... But cast your eyes over these impressively efficient and surprisingly useful product ideas. They make…

The word minimalist gets used quite often nowadays. Essentially minimalist designs are those products that are created using as little design as possible. It is a way to create products and visuals with as little clutter as possible with the emphasis strongly on functionality and clean smooth lines or surfaces. The result is a design that is visually modern and…

Products that are collapsible are the ultimate under dog in products and product design. Why? Well they appear to be insignificant but when action and performance is required they punch and roar well above their weight. In our range of products collapsible not only means convenience but it is also a money saver too, especially when you are gifting products…

Promotional magnets have been a popular promotional tool for businesses for decades. Despite the rise of technology and internet access, magnets remain a popular item for businesses to use as a marketing tool due to their ease of use and tangibility. This article discusses the effectiveness of using custom magnets as a promotional tool for businesses. Custom magnets are convenient…

Hope everyone had a happy and safe long weekend. Over the Easter break I came across an ingenius (some might say evil) marketing ploy with the use of car air fresheners which I thought I share with you. The location was at an Easter Show. It was done by one of our leading super market chains and involved the use…

I have no doubt that anybody reading this right now would have owned a money bank at one point or another.  In fact if you are like me the ones you have are more than likely to be promotional coin banks that have been issued by banks or children related companies.  The cool thing about a promotional money bank is…

Must-Have Promotional Items for Your Sales Team “A happy sales team is a productive sales team.” There is indeed truth to such statement as most businesses rely on the accounts or customers the members of the sales department sign up. For this reason alone, you need to boost confidence and morale among your sales employee by giving them promotional products…

Flagship Iconic Products Want to make your branding as iconic as a Red London Bus?  Read on.  Firstly though what are flagship iconic products?  Well they are items or images that are typically instantly recognised and associated with a brand.  It can be a very popular product that your company sells that everyone knows about or it may be a…

Promotional Lipbalm Cold winters mean dry skin and chapped lips. Having a promotional lip balm or promotional chapsticks makes perfect sense as a promotional product in wintertime. Promotional lipbalms are not just an item for ladies though. It is used just as often by men too. Lipbalm has got me wondering! Why do we need it in the first place?…