This may be a little obsessive but for those social media lovers out there this mug is perfect for your morning tea or coffee. As creators of custom mugs we are very impressed with this design. The Mug is actually beautiful and if you had been living under a rock for the last few years and weren’t familiar with the twitter logo you would probably think this mug is very pretty.

Custom Twitter Mug

The blue bird image is subtle and tasteful while the hashtag handle adds a little originality to this mug. It opens up a huge range of ideas for personalising mugs so if you’re after some promotional material for your company, think of designing the handle to be the same shape as your logo.

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Companies do minor and major changes to the design of their brand to be at the top of the branding game. Logo, packaging, product and advertising help brands to stay fresh and relevant. Looking at the branding evolution, it helps to understand how the value of brands and target markets stay consistent or evolved over time.

Lipton Tea Modern

Lipton Tea Classic

From classic to modern branding, we can see the social values, lifestyle, culture and identity behind the branding. One brand which has greatly evolved is “Lipton Ice tea”. Back in the early 1990s, when it was first introduced, it contained a lot more words and pictures. The advertising mantra was “more is more”. Nowadays, we all believe that “less is more” and this sense of calm and relaxation is now projected in Lipton branding.

BMW classic                                 BMW Modern

On the other hand, BMW is one of the most consistent brands and has remained unchanged for nearly a century. This luxury car brand only added depth to its logo with a shining source on the “B”. Now, who does not know Nike, one of the most ingenious brands? Since it was founded in 1971, its tick or “swoosh” logo has been so well recognised that it does not need a brand name to be accompanied with its logo now.

Nike Classic  Nike Modern

A solid brand brings high attraction to customers and helps a company triumph in a brand war. The comparison of classic and modern branding lets us learn about past trends in design, style and fashion. It is fascinating to see how brands evolve over time.

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