Outback Steakhouse is a popular restaurant chain that operates all over the world, including here in Australia. However, the name is a little deceptive as Outback Steakhouse is an American-founded dining establishment rather than truly Aussie.

That doesn't stop the fast food chain from being internationally successful though and even here in Oz, diners can't get enough of the Bloomin' Onion. For a limited time, there's another reason to order from US branches of the chain, and it's a lesson in driving a campaign using promotional merchandise.

A Brief History of Outback Steakhouse

Outback Steakhouse has been a popular steak restaurant chain in the United States since 1987. Outback Steakhouse was originally founded by four individuals: Bob Basham, Trudy Cooper, Chris T. Sullivan, Tim Gannon. It started when these four gentlemen created their own unique blend of seasonings for grilling steaks that became known as Outback Steak Seasoning and based their restaurants on recipes from Australia's “outback” or bush country.

They wanted to offer Americans a distinctive dining experience with great steaks that were cooked to perfection just like they did in the “outback” regions of Australia. Since its inception, Outback Steakhouse has become one of America's top casual steak houses worldwide with over 750 locations across 21 countries including more than 600 locations within the U.S alone!

Today, diners who visit an Outback Steakhouse can enjoy Angus beef steaks, fresh seafood dishes such as Aussie fish and chips, chicken entrees & pastas made from scratch as well side dishes like housemade mashed potatoes & grilled seasonal veggies all inspired by traditional Australian cuisine. Alongside their famous stuffed bloomin' onion appetizer using premium ingredients to create delicious meals served up with flair; making it why millions come back time and time again for that down under southwest flavor!

Limited Edition Promotional Clothing

Launched on January 26th (Australia Day) and concluding today, the latest campaign from Outback Steakhouse to feature limited edition merchandise is the brand's "Steak Wear" range. The "Steak Wear" items include 3 different sweat sets, each featuring a different pattern (one features steaks, one features Bloomin' Onions, and one features both steak AND Bloomin' Onions).

Given how cold it is in the US at the moment and just how many people are still stuck at home due to COVID-19, launching a range of limited edition pants and branded sweater tops seems like the perfect way for Americans to celebrate the restaurant's unique cuisine. Rather than outright purchasing the "Steak Wear", diners are encouraged to order delivery or pickup food from the restaurant and apply a code at checkout to enter the draw to win some tasty-looking sweats of their own.

Why This Campaign Works

While we'd love to see a range of summer options later in the year (like promotional t-shirts with a Bloomin' Onion print) and there's definitely potential to expand this special campaign, it is still a very fun and engaging marketing concept. Consumers want the clothing but the only way to potentially receive it is to enter a draw, which you do by purchasing food. This offers a low-risk means to up customer engagement while still ensuring the range is considered extremely limited edition.

If you're looking to get your customers engaged then why not try your own limited edition promotional swag range? The team at Cubic Promote can put together a list of product ideas including pricing and you can pick your preferred items which we will produce with your custom decoration. Make your brand stand out just like Outback Steakhouse has with their sweat range when you make your own marketing merchandise with Cubic Promote!

Images and info found here: https://www.outback.com/offers/steak-wear