Mugs are wonderful promotional products because they can look unique using nothing more than simple branding techniques. But what if you're trying to decide how your promotional mugs should look? Never fear, we've found some existing mugs bursting with inspiration and perfect for those looking to brand their mugs in the future.


  1. Choose printing techniques for stunning designs.
  2. Use high quality images for the artwork.
  3. Design creatively to leave an impact.


promotional cactus mug

Custom Mug Design Ideas

Funny One Colour Promotional Mug Print

Our first example is extremely simple - just a black and white print on a budget promotional mug. What makes this mug extremely appealing is the simple yet amusing design emblazoned on the side. Cute and funny this logo and slogan combo manage to be both memorable and a bit silly without using multiple colours, overly complex designs, or several print positions. You really can do more with less!

promotional full colour printed mug

Full Colour Printed Mug Design

We love this one, such a great idea! While this mug looks extremely complex the actual design is a straightforward representation of a Kombi van. It's just how unique the print looks that helps it to stand out. A design like this may be hand painted (as above) or digitally printed to wrap around the mug. This is opposite to the minimal design on the first mug, something bold and bursting with life - definitely an eye-catching option.

promotional mug colour change

Colour Changing Mugs

This takes the standard style mug and brings it up a notch with a design that changes when hot water is added. These are often called "magic mugs" or "colour change mugs", and they do exactly as advertised. The standard visible design is usually an only colour print (in this case, the lights on the world map) while underneath a full colour, the highly decorative design stays hidden until recipients use the cup. This is a great idea to surprise people or to promote a specific design that changes. So awesome!

promotional enamel camp mugs

Quirky Printed Enamel Mugs

Perhaps ceramic or bone china mugs aren't representative of what you're going for - in which case, feel inspired by these unique enamel mugs that look like the perfect camping accessories. Enamel mugs look and feel different from standard ceramic mugs, and they're the kind of mug that people notice. A simple one or two colour print of a hipster design on the side and you've got yourself a mug that appeals to those who enjoy rustic things as well as the younger generations.

Mug Printing Techniques

When it comes to creating beautifully printed mugs, there are various printing techniques to consider. Each technique offers different advantages and possibilities for creating stunning designs. Here are four popular printing techniques used for mugs:

  • Screen Printing: This traditional technique involves creating a stencil of the desired design and then pressing ink through the stencil onto the mug's surface. Screen printing is ideal for simple and bold designs with solid colours.
  • Sublimation Printing: Sublimation printing uses heat to transfer dye onto the mug's surface, resulting in vibrant and durable designs. It is perfect for intricate and detailed designs, including photographs and gradients.
  • Digital Printing: With digital printing, the design is directly printed onto the mug using specialised inkjet printers. This technique allows for the use of a wide range of colours and complex designs, including intricate patterns and fine details.
  • Pad Printing: Pad printing involves transferring ink from an etched plate onto the mug's surface using a silicone pad. It is suitable for printing on curved surfaces, making it an excellent choice for mugs with unique shapes.

Now that we've explored mug printing techniques, let's delve into two more subtopics: Materials for Printed Mugs and Creative Design Inspirations.

Creative Design Inspirations

Creating visually appealing designs for your printed mugs is crucial for making a memorable impact. Here are some creative design inspirations to consider:

  • Typography and Quotes: Incorporate eye-catching typography and motivational quotes that resonate with your target audience. Choose fonts that align with your brand's personality and create a design that evokes positivity and inspiration.
  • Custom Patterns: Design unique patterns that reflect your brand identity or the theme of your promotional campaign. Whether it's geometric shapes, floral motifs, or abstract designs, custom patterns add visual interest and make the mug stand out.
  • Photographic Prints: Use high-quality photographs to create striking designs on your mugs. Whether it's showcasing your products, capturing beautiful landscapes, or featuring your team members, photographic prints add a personal touch and create a lasting impression.
  • Minimalist Designs: Sometimes, less is more. Embrace minimalism by using clean lines, simple illustrations, and limited colours. Minimalist designs exude elegance and sophistication, making the mug perfect for those who appreciate simplicity.

By exploring different design inspirations and considering your target audience's preferences, you can create beautifully printed mugs that leave a lasting impression.


In summary, beautifully printed mugs serve as excellent promotional products. By considering different printing techniques, materials, and design inspirations, you can create mugs that captivate your audience. Whether it's through bold colours, intricate patterns, or meaningful quotes, a well-designed mug can leave a lasting impression and reinforce your brand's message. So, get creative and start designing your own stunning promotional mugs today!


Cups first spotted through Pinterest: