For that matter, what makes any given product considered cool whilst others are not? All too often (almost on a daily basis) we get asked for ideas on products and ideas that are cool. So what makes any given item a cool tag? Well I did some investigating and decided to find out.

1. Cool products are a little out of the ordinary.
2. Choose products that resonate with your audience.
3. Keep up with the latest trends.

Scientific Way of Determining Cool

According to Eric Jaffe, he cited that behavioral scientists have isolated 3 socially determined traits that makes people declare something as cool. Specifically they are:

1. Being cool depends on your social environment. So technically what is cool to some cultures will not be cool to others.
2. Cool can be relative to other things. If you are in Target, one shirt may be cooler than another. However both shirts are not as cool as a shirt perhaps from G-Star whilst in the eyes of others, all these shirts are not as cool as that shirt from Gucci. (please note this example happens to be price related, but in practice this may not always be the case).
3. A common trait of being cool seems to be something that is a little out of the ordinary. (the emphasis here being "little,").

That being said, being cool requires products to be a little bit out of the ordinary, however not too different. if they are too different then the risk is that the product will even be hated. So when choosing products to buy, do not select options that you think are too extreme.

Which Promotional Bottle Below Is Cooler?

Take a look at both these bottles. It is rather obvious which one of these options would be considered cool.

The unconventional promotional bottle here is cool, however if that same bottle was in the shape of a Koala that would definitely be even more out of the ordinary, however would it be cool? Importantly would you buy it over the above example image?

Cool Promotional Product Ideas

Choosing the right promotional product can be challenging, especially if you're trying to create a cool factor for your brand. Here are some cool promotional product ideas that can help you stand out from the crowd:

• Tech gadgets: Technology is always cool, and gadgets such as promotional wireless chargers, Bluetooth speakers, and smartwatches are popular among all age groups.
• Eco-friendly products: Sustainability is becoming increasingly important, and eco-friendly products such as reusable water bottles, tote bags, and bamboo utensils are not only cool but also socially responsible.
• Apparel: Clothing is an excellent way to showcase your brand and create a cool factor. Custom branded t-shirts, hats, and jackets are popular promotional products that can help you create a lasting impression.
• Drinkware: Custom branded drinkware such as stainless steel tumblers, mugs, and wine glasses are not only functional but also stylish and cool.
• Outdoor gear: Outdoor activities such as camping, hiking, and biking are popular among many people, and custom branded outdoor gear such as custom backpacks, blankets, and water bottles are cool promotional product ideas that can resonate with your target audience.

How to Choose

Choosing the right promotional item can be challenging, but with the right approach, you can find a product that resonates with your target audience and enhances your brand's cool factor. Here are some tips on how to choose cool promotional items:

• Know your audience: Understanding your target audience's preferences and interests is crucial when choosing a promotional item. Consider factors such as age, gender, lifestyle, and values when selecting a product.
• Keep it functional: Cool promotional items that are also functional can create a lasting impression on your audience. Consider products that your target audience can use in their daily lives, such as tech gadgets, drinkware, and apparel.
• Stay on-trend: Keeping up with the latest trends can help you choose a promotional item that resonates with your target audience. Consider current fashion trends, popular tech gadgets, and emerging sustainability practices when selecting a product.
• Be authentic: Authenticity is key when creating a cool factor for your brand. Choose a promotional item that aligns with your brand's values and messaging to create a genuine connection with your audience.
• Consider customisation: Customizing your promotional items with unique designs or personalization can enhance the cool factor and create a lasting impression on your audience. Consider adding custom branding, unique designs, or personalized messages to your promotional items.

Takeaway

Choosing the right promotional product can be challenging, but by understanding the psychology of cool, exploring cool promotional product ideas, and following tips on how to choose cool promotional items, you can create a lasting impression on your audience. Remember to stay up-to-date with the latest trends, remain authentic, and choose products that resonate with your target market. At Cubic Promote Australia, we offer a wide range of cool and unique promotional products that can help you stand out from the crowd and create a positive association with your brand.

Excerpts of this article first see on website:(http://www.fastcodesign.com/3032932/evidence/the-science-of-cool?partner=rss)