Promotional lip balms are one of the most commonly used products in the modern world. Why is lip balm so popular? Because most people have lips and even with our best efforts, they still dry out and crack occasionally. That's where lip balm comes in -- these moisturising products gently soothe sore, dry lips and are easily applied on the move. Not convinced? Read on to learn more!

 

  1. Customise lip balm for effective promotion.
  2. Utilise lip balm as a marketing tool.
  3. Benefit from the value lip balm offers.

 

why use promotional lip balms

Using Customised Lip Balms

The skin on our lips is incredibly thin which means it requires a little more TLC than the rest of our skin. Lip balm is one important way we can help soothe and protect our lips at the same time. When you use a high-quality promotional lip balm it creates a protective layer that seals in moisture as well as helps to prevent them from further exposure to the elements. Most people need to use lip balm fairly regularly and keep a tube or pot in their backpacks or handbags to apply on the move. However, some people are sensitive skin so it's important to use balms that include ingredients such as the following;

  • Sunscreen
  • Bees wax
  • Vaseline
  • Moisturising dimethicone
  • Lanolin and/or cocoa butter

These ingredients are good for sensitive skin and help to seal in moisture without harsh chemical elements. Natural materials such as lanolin and vaseline are naturally soothing, while some other common additives can irritate. Ingredients to avoid include;

  • Parabens
  • Menthol/camphor
  • Alcohol
  • Fragrances or artificial colours

These additives are known to hurt sensitive lips, and preservative parabens have been linked to all manner of issues. So shop smart and know exactly what's in your customised balm -- it's going on your lips after all!

man applying promotional balm drinking water for lips

Enhance Lip Balm Effectiveness

So if you're using promotional lip balms every day or two to help keep your lips feeling great, you may wonder if it's possible to do anything to aid in these positive effects. There are a few super handy tips that will help you get the most out of your personalised lip balms!

  • Drink water regularly -- If you stay hydrated, then you'll boost the moisture levels in your body and mean you need to reapply your lip balm less frequently.
  • Eat fish -- The omega-3 fatty acids in fish have been shown to help retain the moisture in your skin. They're also great for restoring the natural oils in your skin, including your lips.
  • Apply lip balm before bed -- This will help you wake up with nice, supple lips rather than dried out ones that need immediate attention

Lip Balm as a Marketing Tool

Lip balm can be an excellent promotional product. Here are some ways lip balm can help market your business:

  • Customised packaging: Customise the packaging of your lip balm with your brand logo, tagline, or contact information, and use it to promote your business. The packaging serves as a mini-billboard or business card and can be great to hand out at events.
  • Cost-effective marketing: Promotional lip balm is a cost-effective way to advertise your business. They are affordable, portable, and useful, making them an ideal item to give out as a freebie or promotional item that ensures your brand is regularly seen.
  • Gift bags and events: Including custom lip balms in gift bags at events such as beauty, health, or wellness. Lip balms are perfect as a giveaway, onboarding gift, and welcome pack for events or as part of a thank you package to show appreciation.
  • Brand image: Selecting quality promotional products like lip balms that reinforce a positive view of your brand. Use your brand colour or customise the lip balm scent to represent your brand image.

With these tips, you can successfully use lip balm as a marketing tool and help your business stand out from the crowd.

Final Thoughts

Promotional lip balm is an inexpensive yet highly effective product that offers several benefits to users. By choosing the right ingredients and packaging, you can make the most of your lip balm. Additionally, with proper branding and packaging, promotional lip balms can perform great marketing functions. With this in mind, incorporating promotional lip balms into your marketing strategy can be a smart and valuable investment for your brand.

 

Ideas spotted here: https://www.today.com/style/put-down-lip-balm-doctor-approved-list-chapped-lips-do-t69466