Here at Cubic Promote, we're not-so-secret fans of unique promotional clothing. So when we heard that America's own Bud Light beer was branching out into leisurewear, we were excited to take a look. The resulting collaboration doesn't disappoint -- bold and blue, these tie-in items of clothing are a perfect blend of functional and brand growth.

Clothing Branded With Unique Custom Logos

Bud Light tends to be a brand that keeps on the edge of what people in their 20's and 30's enjoy, so it's not surprising that they're the latest beverage brand to market themselves using "high fashion" loungewear. While only available for marketing purposes in the lead-up to London Fashion Week, the company will launch a full range of clothing for consumers in the future. What is most notable at this early stage is that Bud Light is keeping very solidly with their branding colours and typography. Their light and dark blue shades combine with their well-known logo to create an enticing look to the collection.

Included in the range are some unique items, such as the kimono-style wrap above and a bum bag that seems to have been repurposed by the models as a cross-body bag (you're not fooling anyone). Although these items themselves don't raise many eyebrows, when worn by the likes of Daisy Lowe, Charlotte De Carle and Christian Arno, they look a little more high-end than you'd expect.

Our stand-out favourite would have to be the sizable promotional beach towel (or is that "blanket" as the press release advises?) that the models seem to enjoy wearing as capes or head wraps. We'd probably use ours by the pool, but we're not international models! We'll be interested to see how the full range of Bud Light customised loungewear is received by the general public, but at the very least it's turning heads.

Clothes first spotted here: http://www.adweek.com/creativity/bud-light-made-its-own-line-of-leisurewear-if-thats-what-youre-into/