Chili's is a popular restaurant chain in the US featuring burgers, steaks, seafood, and pizza all under one roof. Although the chain is popular as an eat-in destination, the company has avoided embracing the trend towards delivery app options due to their logistic concerns. They seem to have finally broken through that last obstacle, however, because now Chili's is partnering with the delivery service DoorDash and there's plenty of celebratory gifts fo US consumers to go 'round.

 

  1. Personalised gifts boost customer engagement.
  2. Tailor gifts to reflect brand values.
  3. Surprise customers with unique packaging.

 

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Promotional Products, Delivered!

To promote the Chili's/DoorDash collaboration, which will allow greater access to Chili's food across America, the brand has put together a special welcome pack for those ordering using the app during a 2 week period in November. Dubbed the "#ChilisMyHouse starter pack" the set contains an assortment of promotional gifts, each featuring unique Chili's branding. The starter pack includes;

  • Promotional floor mats
  • Customised TV eating tray
  • Logo Branded, rib-scented candles
  • A promotional food sealing clip
  • Chili's trivia card game

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Fast Food Customer Freebies

Personalisation is key when it comes to promotional gifts. With personalised gifts, customers feel appreciated and valued by the brand they're buying from. By providing customised promotional items like tote bags, drink bottles, or even phone cases featuring your restaurant's logo or slogan – fast food establishments are able to keep their fans coming back for more.

 

If you're in the fast-food industry and looking for some creative ways to enhance customer engagement with personalised gifts products – look no further! Here are our top five favourite ideas:

By taking inspiration from Chili's campaign and combining custom elements such as unique designs, snappy slogans or witty taglines - companies can create memorable experiences that last long after a customer leaves their store.

Creating Memorable Experiences

Personalised gifts provide an opportunity to create memorable experiences that leave a lasting impression on your customers. Here's how you can achieve this:

  • Tailoring the Gift Selection: To make a meaningful impact, choose personalised gifts that align with your brand values and resonate with your target audience. Consider practical and unique items, like logo-branded rib-scented candles or a promotional food sealing clip, that reflect the essence of your fast food establishment.
  • Adding a Personal Touch: Personalization goes beyond just printing your logo; it involves making the gift feel exclusive and tailored. Consider including the customer's name or a customised message alongside your branding. This personal touch shows that you value each individual and creates an emotional connection.
  • Creating Surprise and Delight: Add an element of surprise and delight to your personalised gifts. For example, include a hidden discount voucher inside a branded takeaway box or offer a unique package like the "#ChilisMyHouse starter pack" mentioned earlier. These unexpected surprises generate excitement and make customers feel special.
  • Inclusive Packaging: Packaging plays a crucial role in the overall gift experience. Choose attractive and eco-friendly packaging options that align with your brand identity. Consider using recyclable materials or opting for reusable packaging to promote sustainability and provide an additional layer of value to your customers.

Takeaway

While we don't recommend replicating Chili's formula for a promotional gift box, we do think there's a lot of inspiration to be found in this campaign. Promotional gift sets given to your new or returning customers provide a sense of inclusion and importance, making them more likely to shop with you again in the future. Cubic Promote will add your logo and slogan to each product and even pack the items together, making your gift set campaign extremely simple. How great is that? Let our sales team know if you'd like any additional information on gift sets or product ideas today.

 

Details spotted here: https://www.marketingdive.com/news/chilis-dishes-out-custom-merch-to-showcase-free-delivery-promotion/566795/