Hope everyone had a happy and safe long weekend. Over the Easter break I came across an ingenius (some might say evil) marketing ploy with the use of car air fresheners which I thought I share with you. The location was at an Easter Show. It was done by one of our leading super market chains and involved the use of a red car.

Not just any red car though but a proper life sized replica of a cartoon animation which they feature in a t.v run advertisement. This replica looked amazing, in fact so amazing that it even featured an internal motor which made the car actually driveable. Kids absolutely loved the car. It attracted more attention than half of the joy rides at the Easter Show itself from the kids who simply wanted nothing more than to jump and climb into and outside of the car.

• Car air fresheners are a practical, cost-effective, and customizable promotional tool with wide appeal and high visibility.
• They can be distributed at various events, including trade shows, car dealerships, corporate gatherings, community events, and product launches.
• Using car air fresheners as a promotional item helps increase brand awareness, foster customer loyalty, and leave a lasting impression on potential clients.

The car itself was used to promote a new insurance product. On standby whilst parents waited for their kids to go were crew member staff who were smartly dressed in matching promotional shirts and caps. They handed out not boreing flyers and leaflets which would have been destined for the bin, but instead they distributed promotional car air freshners. It was simply ingenious marketing. The team members were also enthusiastic enough to chat to the parents (including myself) about the benefits of the new product. Me and others were simply glued onto the spot and unable to move because our kids were attached to the life-sized toy car. The air freshener itself smelt amazing and it was in the same cute shape as the replica car. It was absolutely fantastic marketing and I was thoroughly impressed by how well it was thought out.

The Benefits

• Wide appeal: Almost everyone uses a car, and air fresheners are a practical item that can enhance the driving experience by keeping the vehicle smelling fresh and clean. This makes them suitable for a broad audience.

• Customization: Car air fresheners can be easily customized with a company's logo, branding, or message, making them an excellent way to increase brand awareness and recall.

• Cost-effective: Compared to other promotional items, car air fresheners are relatively inexpensive to produce and distribute, making them an affordable option for businesses of all sizes.

• High visibility: Since they hang from the rearview mirror or another visible location in the car, car air fresheners provide constant exposure to the brand, ensuring that the promotional message is seen repeatedly by the car owner and passengers.

Events To Hand Them Over

1. Trade shows and expos: Handing out branded car air fresheners at trade shows and expos can help your business stand out among competitors and leave a lasting impression on potential clients.

2. Car dealerships and service centers: Car dealerships and service centers can give away custom air fresheners as a thank-you gift to customers after a purchase or maintenance appointment, fostering customer loyalty and brand recognition.

3. Corporate events: Businesses can distribute branded car air fresheners at corporate events, team-building activities, or company gatherings as a useful and memorable souvenir for employees and clients.

4. Community events: Local festivals, charity events, or sports games offer excellent opportunities for businesses to engage with their community by handing out promotional car air fresheners as a token of appreciation or support.

5. Product launches: When launching a new product or service, companies can include car air fresheners as part of their promotional package, helping to create buzz and generate interest in their offerings.

Takeaway

The clever use of promotional car air fresheners at the Easter Show demonstrates the power of innovative marketing strategies in capturing attention and promoting brand awareness. By combining a visually appealing and practical item with an engaging event, the supermarket chain effectively reached their target audience and left a lasting impression. Car air fresheners prove to be a versatile and cost-effective promotional tool, suitable for various events and industries. This successful marketing campaign serves as an inspiration for businesses looking to elevate their promotional efforts and make a memorable impact on potential clients.