Last year 2013 was a big year for technology and in particular technology that integrates itself into our daily lifestyle. This year 2014 will be an even bigger year. It is forecast that 10 million units of products like: Smart Watches | Fitness Bands | Smart glasses will be sold this year. In total it is predicted that 20% of Australians will own at least one device that is attached to your body. In pure sales this equates to almost $3 billion dollars according to Deloitte Consulting.

The increase in popularity of these types of devices will change the way we consumer media as well as literally how we live our lives. With all these devices the already popular Smartphone will be even more important as the majority of wearable technology requires Bluetooth connection to your phone. The processing power of Smartphones is also outrageously high which allows them to be quite future proof to new devices that hit the market.

According to Deloitte's report for technology trends in 2014 also notes opportunities to use these wearable devices to improve safety and efficiency. An interesting recent example in a US town which used Google Glass saw an 80% drop in false accusations of police brutality.

What This Means for Promotional Items

Traditional items like promotional pens are definitely products that will slowly loose popularity over time compared with more appealing options that recipients can use with their Smartphones. In the past few years the rate of technological increase in Smartphones was extremely high. However with recent models of Smartphones that have over powering CPU speeds it means that the shelf life of a new Smartphone will be much longer.

Choose promotional items that aim to appeal to the user by enhancing a phone's functionality or merely enhancing the aesthetic appearance of a Smartphone and you are well on your way to having a promotional item for a piece of technology device that will give you amazing branding exposure.