As a business owner, you know how important it is to promote your brand to the right people, especially during trade shows. However, with so many businesses vying for the attention of attendees, you need to stand out from the crowd. One effective way to do this is through the use of promotional bags, which can serve as an excellent marketing tool for your business. In this article, we will discuss how to select the best bags for your trade show promotions and how to avoid common mistakes that could be costing you valuable leads.
- Choose the right bag for impact.
- Consider size, design, and quality.
- Types of bags for trade shows.
Standard Trade Show Bag Issues
When you attend a trade show, one of the first things you notice is the abundance of bags being handed out to attendees. These bags are typically filled with promotional materials from various vendors. While the idea is sound, the execution often falls short. Some of the common problems with standard trade show bags include:
- Overwhelming amounts of print material with lots of text that can be off-putting to attendees who prefer concise and visual information
- Insufficient space for the promotional materials being added, resulting in bags that are either bursting or stretched out and unappealing
- Lack of creativity and originality in the design of the bag, which may cause attendees to overlook it amongst the sea of other bags available
The Solution: Choosing the Right Bags
To avoid these issues and make a lasting impression on attendees, it’s important to choose the right type of bag. Here are some key factors to consider when selecting a trade show bag:
- Size: Ensure that the bag is large enough to accommodate all the promotional materials you intend to include. Oversized bags are better than bags that are too small.
- Design: Choose a bag that is visually appealing and relevant to your target audience. Consider adding your business logo or name prominently to increase brand recognition.
- Quality: Pay attention to the quality of the bag material, handles, and stitching to ensure it can withstand the wear and tear of the event and be reused by attendees.
- Additional features: Consider adding a gusset or other additional features to your bag to provide more space and functionality.
By selecting a bag that meets these criteria, you can create a powerful marketing tool that stands out from the rest. This will not only draw more traffic to your booth but also increase the chances of attendees engaging with your brand and taking home your promotional materials.
Types of Trade Show Bags
Choosing the right type of bag for trade show promotions is essential to make a lasting impression. Consider the following types of bags based on their features and practicality:
- Tote bags: Tote bags are a popular choice for trade shows due to their versatility and functionality. They often have large compartments and sturdy handles, making them ideal for carrying various promotional items and freebies. Tote bags can be made from different materials such as canvas, non-woven polypropylene, or eco-friendly options.
- Backpacks: Personalised backpacks offer a convenient hands-free option for attendees, especially if they have to carry other items or travel a considerable distance during the trade show. They provide ample space for promotional materials and are often designed with multiple compartments for better organisation.
- Drawstring bags: Drawstring bags are lightweight and compact, making them an ideal choice for trade show giveaways. They are commonly made from fabric or nylon and feature drawstring closures that double as shoulder straps. These bags are easy to carry and can be folded when not in use.
- Messenger bags: Messenger bags combine style and functionality, typically featuring a flap closure and an adjustable shoulder strap. These bags offer enough space for promotional materials, and their cross-body design makes them comfortable to carry throughout the trade show. They are particularly popular among professionals and attendees who prefer a more professional and sophisticated look.
Takeaway
Trade shows offer an excellent opportunity to showcase your business and promote your products and services to a captive audience. By choosing the right type of bag, you can leverage the power of promotional materials to make a lasting impression and generate quality leads for your business. Remember, a well-designed bag that offers value to attendees can make all the difference between a successful trade show and a waste of time and money.
