Promotional Calendars Buying Guide

Corporate calendars would have to be the most common customised corporate gift or promotional items in the world. Many people receive promotional calendars for next year as early as the start of the last quarter of the current year. Several companies give away calendars annually so people sometimes get more than one every year. If you are planning on giving away corporate calendars as part of your Christmas giveaways, you should make sure that your design is catchy enough for the recipients to keep your calendar and actually use it.

Different Types of Calendars

There are a host of calendars designs to choose from. Wall calendars are ideal for the general public, your consumers and regular customers. There are desk calendars that are more appropriate for people in the office like your own personnel or you contractors and suppliers. If you would like to stand out among all the other corporate calendars to be handed out by other companies, go for functionality. You can have your personalised calendar on a mouse pad, for instance. You can also pick the perpetual calendar design so that your recipients will not need to dispose of them when the year is up.

Another popular design for custom-branded calendars is the magnetic one that you can stick onto any metal surface. This type of calendar saves space that is why it is a popular option. There are calendars made of plastic blocks that you can assemble and dissemble and can be used perpetually. But most calendar giveaways are made of cardboard and paper.

Showcasing Your Logo

The great thing about custom-printed calendars is that there is ample space to showcase your logo. You may even include your company’s mission and vision in the calendar with enough space to spare. When ordering your printed calendars from a promo items maker, you have to ensure that you have accurately communicated your requirements to them. Also, make sure that you provide your supplier with accurate artwork for your logo and the colour guide should you want a coloured design.

Scheduling Your Order

Time is of the essence when you want to use calendars as corporate gifts. Many companies order their calendars as early as June or July and have them ready for sending to recipients by October. Make sure you have enough lead time for placing your order so that you can be sure you have your calendars ready before the New Year begins.

Conclusion

Promotional calendars are a timeless and effective marketing tool that allows organizations to maintain consistent brand exposure throughout the year. As we wrap up our promotional calendars buying guide, let's summarize the essential factors to consider when selecting the perfect calendar to represent your brand and resonate with your target audience.

1. Identify Your Target Audience: Understanding your target audience's preferences and needs is essential when choosing the right promotional calendar. Consider the demographics, professional backgrounds, and interests of the recipients to ensure the calendar design and content align with their tastes and requirements.

2. Calendar Style and Format: Promotional calendars are available in a variety of styles and formats, each offering unique benefits. Wall calendars provide ample space for branding and are highly visible, while desk calendars offer a more compact solution ideal for smaller workspaces. Pocket-sized calendars and magnetic options also present convenient alternatives. Evaluate the pros and cons of each format to determine which best suits your marketing objectives and audience.

3. Customization and Branding: Maximize your brand exposure by customizing the promotional calendars with your logo, company message, or even industry-specific information. Choose from various printing techniques, such as digital printing, offset lithography, or foil stamping, to achieve a professional and eye-catching design that reflects your brand identity.

4. Thematic Content and Imagery: Consider incorporating thematic content and imagery that aligns with your brand values or industry. Whether it's inspirational quotes, beautiful landscapes, or industry-specific tips, a well-thought-out theme can enhance the appeal of your promotional calendars and make them stand out from the competition.

5. Plan Ahead: To ensure maximum exposure and reach, plan your promotional calendar campaign well.

Author Profile: David De Mulder

David is a sales manager at Cubic Promote with over 13 years of experience in the promotional product industry. David is the resident expert on promotional pens, corporate gift packs, and promotional product distribution across multiple departments. Visit him on LinkedIn or email him at david@cubicpromote.com.au