Using cookies and nibbles as promotional products adds a little bit of fun to conferences, business meetings, sales events, trade shows and other industry events. If you do not think that little bites of foods like cookies and peanuts cannot be given out as personalised items then you have not really been around much. Customised cookies and nibbles are some of the most popular promo items given out by companies. They draw a lot of attention and are therefore great advertising vehicles for any product.

Branded Snack Product Ideas

While good food will always win people over, a tastefully picked promo item and its smart packaging will keep your company or product on people’s minds for a long time. During workshops and seminars, attendees will reach for that bag of chips or cookies you handed out on the conference floor and remember your company. You need to make your promo item stand out from the rest by picking the right packaging or container and coming up with a tasteful print design.

There are several options for packaging branded cookies and nibbles. You can always go for the most basic which would be the cellophane bags. Other packaging include, small tin buckets, cookie jars, canisters, mugs and more. When picking a container for your custom-printed nibbles, your primary consideration should be the placement of your logo. Ask yourself whether the container you will use will be able to carry your printed logo well.

The branded nibbles themselves can be anything from peanuts to fortune cookies, crackers, and shortbreads. Since these items are perishable it would be wiser to have them in containers that can be used by people for other purposes after they have consumed the contents. Be the star of your next trade show by handing out custom-printed cookies and other nibbles to attendees.

Why Choose Custom Promotional Treats

Let's delve into the key reasons behind the widespread use of these tasty treats for promotions. First and foremost, promotional edibles tap into a universal human trait - our love for food. Whether it's a sweet biscuit, a savoury snack, or a delightful nibble, these treats appeal to a wide range of tastes and preferences. By incorporating food into their marketing campaigns, businesses can engage with their customers at a more personal level, leaving a lasting impression.

Additionally, promotional biscuits and snacks are highly versatile. They can be customised to suit any company's branding, with options to feature logos, taglines, or unique designs on the packaging. This not only enhances brand recognition but also adds a touch of personalisation that can resonate with the recipients. Furthermore, these edible giveaways can be easily adapted to suit various promotional events, from trade shows and conferences to corporate celebrations and product launches.

Another crucial aspect that makes promotional edibles an attractive option is their cost-effectiveness. Producing customised biscuits, snacks, or nibbles can be significantly cheaper compared to other promotional items such as branded merchandise or high-end gifts. Consequently, businesses can effectively reach a larger audience without breaking the bank, ensuring a better return on investment.

Moreover, offering promotional treats can help businesses stand out from the crowd. In a sea of conventional promotional items, a tasty biscuit or snack can be a refreshing change, capturing the attention of potential customers and fostering positive associations with the brand. This can, in turn, lead to increased brand awareness and customer loyalty.

Lastly, promotional biscuits, snacks, and nibbles have an inherent shareability factor. Recipients are likely to share these tasty giveaways with friends, family, or colleagues, inadvertently promoting the brand to a broader audience. This word-of-mouth marketing can result in valuable brand exposure, leading to potential new customers and increased revenue.

Author Profile: Wendy

Wendy is the general manager of Cubic Promote and has 14 years of experience in the promotional product industry. Wendy is an expert on the successful execution of marketing merchandise strategies and individual products to suit a broad range of recipients. Visit her on LinkedIn.