It's no secret that Aussie non-profits and charitable events use promotional products as part of their everyday fundraising efforts. If you're in a similar field or are in need of a new fundraising idea, then you're in the right please. Let's look at how you can use promo gifts with your custom message or slogan to help raise much needed funds for your org.
Choose the right products
First things first, you need to pick the right products to slap your logo on. Think about what your recipients might find useful or interesting. A younger crowd might be into promotional drink bottles, while an eco-conscious group could go wild for reusable shopping bags. The goal here is to select something that people will actually use, so your message and cause stay front and center.
When it comes to fundraising, you don't want to cut corners on quality because your entire brand image is on the line. Cheap, flimsy products might save you a few bucks upfront, but they'll be unpopular if they start breaking soon after they're received. So, make sure you invest in high-quality items that'll have people singing your praises.
Make it personal
People love customised stuff. It makes them feel special, and it adds a personal touch to your fundraising campaign. Consider offering the option to personalise your promotional products with names or custom messages. This way, your supporters can show off their unique connection to your cause, and you'll rake in even more donations!
Gift packs are a great idea
Who doesn't love a good bundle? Offering your promotional products as part of a package deal can create a sense of value and encourage people to donate more. Think about creating different tiers of packages – for example, a basic package with a T-shirt, a premium package with a T-shirt and a tote bag, and a VIP package with everything plus a limited edition item. The options are endless, and the more you bundle, the more you can raise!
Spread the word
Promote, promote, promote! You can't expect people to support your cause if they don't know about it. Use your social media platforms, email lists, and website to let everyone know about your awesome promotional products. Share photos of the items, testimonials from happy customers, and updates on how much you've raised so far. The more buzz you create, the more people will want to jump on the bandwagon and support your cause.
Why limit yourself to face-to-face sales? Set up an online store to sell your promotional products and expand your fundraising reach. This way, supporters from all over can purchase your items and contribute to your cause. Plus, it's super easy to set up an online store these days, with platforms like Shopify, Etsy, or even Facebook Marketplace.
Now you're armed with the knowledge to conquer the world of fundraising with promotional products. Just remember to choose the right items, focus on quality, and promote like crazy. With some creativity and determination, you'll be raising funds like a boss in no time. Good luck, and happy fundraising!
Quick Tips for Fund Raising Product Ideas
From our experience there are some promotional items that work better than others when it comes to making an impact while making money for charitable causes. We generally recomend products that are:
Fun, colourful, eye-catching
Logistically manageable and easily distributable
Of a high perceived value
Have a browse around the Cubic Promote website and see if any of our products appeal to you, or give our team a call on 1300 858 288 to have a chat about your requirements.
Author Profile: Wendy
Wendy is the general manager of Cubic Promote and has 14 years of experience in the promotional product industry. Wendy is an expert on the successful execution of marketing merchandise strategies and individual products to suit a broad range of recipients. Visit her on LinkedIn.