Rotary Screen Print on Promotional Items
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Rotary printing utilizes plates on a rotating cylinder. The technique is to roll a product across cylinders which will turn produce printing all the way around products without breaks. This is one of the best printing method for high volume print in terms of speed. Screen printing equipment works equally well on to various surfaces such as paper, cardboard and plastic. For branding promotional items that is too big for pad printing, rotary screen print is a great alternative.
Rotary screen printing is a popular technique used in the printing industry to create high-quality and vibrant prints on a wide range of materials. This type of printing involves using a cylindrical mesh fabric that is stretched onto a frame, which is then rotated over the surface of the object being printed. Ink is poured over the mesh fabric, which adheres to the raised areas, resulting in an image or design that is applied to the object.
This type of printing has been around for nearly half a century and has since become increasingly popular due to its ability to produce vibrant prints on both hard and soft surfaces including textiles, rigid plastics, paper, metal substrates and much more. Not only does it provide superior print quality with every job but it also offers incredible speeds compared to other types of printing methods.
Tips On Designing A Logo Or Image For Rotary Screen Printing
When designing a logo or image for rotary screen printing there are several key points you should take into consideration before beginning production:
The first is color selection; rotary screen printing works best with a minimum number of solid colors so try not create too many gradients or different shades which will result in an inconsistent output across different surfaces including textiles as they tend to absorb pigment differently than other substrate mediums.
Secondly, pay attention to line weights; make sure lines are thick enough so that after shrinking, aging or fading they don’t lose their definition completely or look too ‘thin’ compared against surrounding elements because such mistakes could detrimentally affect the overall look depending on your design intent and application choice (t-shirt vs water bottle).
Lastly, always remember that complex designs come at a cost; keep shapes simple as intricate patterns will often require double colour applications during production meaning increased time overall but also increased cost per unit which could become quite expensive depending on order size requirements if not kept in check beforehand but can still generate excellent results when done properly!
Advantages
- Extreme high degree of control and accuracy
- Cost savings
- Environmental friendly
- Steady and reliable performance
- Correct and smooth label sticking
Promotional Items that are commonly branded using Rotary Screen Prints
- Promotional drink bottles
- Printed paper cones
- Branded novelties
- Customised flasks
- Personalised travel mugs
An example of Rotary Screen Printing
History of Rotary Screen Printing
Rotary drum printing was invented by Richard March Hoe in 1843 and patented in 1847. Back in early Mesopotamian civilization before 3000 BC, people use cylinder seals for rolling and create art works of beautiful images.
Author Profile: Jasmine
Jasmine is the head of Cubic Promote's accounts department and has 14 years of experience in the promotional product industry. Because Jasmine's expertise is with the financial end of things she is an expert on budget-friendly campaigns and large scale promotions requiring additional logistics. Visit her on LinkedIn.