Tip-on Gifts or Sales Promotion Gifts are a simple way to promote a positive impression of your business to clients and customers. While "Buy 1 Get 1 Free" and "Take a Further $30 Off" might sound like great promotional ideas they can get cheesy and repetitive. Mix up your campaigns by adding a gift with sale item and give them instant satisfaction rather than an offer they're likely to forget.

What Are Tip-On Gifts?

Once upon a time, in the vast realm of marketing, a magical idea was born: promotional tip-on gifts. Conjured from the creative minds of marketeers, these charming little tokens have captured hearts and minds far and wide. In this enchanting tale, we shall explore the wonders of tip-on gifts and the alchemy that makes them simply irresistible.

In the land of advertising, promotional tip-on gifts are enchanting little tokens that are bestowed upon customers and clients as a gesture of goodwill. These delightful trinkets, sometimes known as "tuck-ins" or "on-packs," are small but thoughtful presents tucked into a parcel, attached to a product or slipped into a leaflet. As if by magic, these baubles add a touch of sparkle to any purchase, transforming the mundane into the marvellous.

One may ponder the purpose of these tip-on gifts. Why would one wish to bestow such tokens upon others? The answer, dear reader, lies in the power of reciprocity. As humans, we are bound by an unwritten code that compels us to return the favour when showered with kindness. This principle, known as the 'Law of Reciprocity,' is a powerful enchantment that marketers wield with utmost care. When customers receive a delightful tip-on gift, they are more likely to feel a sense of loyalty and gratitude, increasing the chances of them patronising the brand again.

How to Elevate Your Campaign

What factors to consider when getting tip-on gifts for your business? Functionality, price, quantity, size, and the most important would be effectiveness in marketing your brand.Some tips in getting your sales promotion / tip-on gifts:

1. Ensure you pick a product that overall has the functionality for any age / gender target market and unique enough for them to keep in their office, house or pocket! The last thing you want is your product ends up on rubbish bin after few use.
   
   
2. Long lasting products such as promotional toys or money banks do not expire. I'd recommend to stack on these, the more you purchase the lower unit cost you will get. When budget is an issue, there are small giveaway items that can be purchased on low quantities yet attractive enough to send your message across
   
   
3. Products type. Choose the right item to represents your business. If you dont have any specific theme or cant find anything suits your business, promotional mints, custom lollipop or printed fortune cookies would be perfect. Who doesnt love sweets?

Promotional Tip-On Gift Ideas

Promotional tip-on gifts serve as impactful marketing tools, bolstering brand awareness and customer loyalty. A myriad of items can be tailored for this purpose, including

• Eco-friendly tote bags
• Reusable water bottles
• Trendy power banks
• Personalised stationery (e.g., sleek pens, notepads)
• Premium-quality chocolate
• Travel-sized scented candles

Your only limit is your imagination (and budget) but truthfully if a tip-on gift comes from a positive exchange, then it doesn't matter if the item is big or small -- the impact will be lasting.

Author Profile: Charles

Charles is the owner/operator of Cubic Promote. Charles has over 15 years of experience in the promotional product industry, making him an expert on not only the products in our range but also marketing strategy implementation and the industry as a whole. Visit him on LinkedIn.