Why Buy Promotional Trade Show Products?
A well-planned trade show strategy requires more than just a good booth setup. Attendees engage with brands that leave an impression, and branded merchandise is one of the most effective ways to do it. A smart giveaway—like a custom tote bag, reusable water bottle, or tech gadget—ensures that potential clients carry your brand with them throughout the event and beyond. Meanwhile, essential on-site branding tools like banners, signage, and staff uniforms create a polished, professional look that builds credibility and attracts foot traffic.
What Are Promotional Trade Show Products?
These are custom-branded items designed to support business promotions at trade shows, expos, and corporate events. The category includes:
- Lanyards & Name Badges – A must-have for staff and event attendees.
- Banners & Displays – Enhance booth visibility with eye-catching branding.
These products serve a dual purpose—improving event engagement while reinforcing brand identity.
Who Uses Them?
These marketing tools are widely used across various industries. Anytime you have a tradeshow, conference, exhibition, a large private event or a public event, consider using tradeshow promotional products
- Corporate Exhibitors – Companies showcasing products and services need high-quality branded giveaways.
- Event Organisers – Custom lanyards, badges, and signage help manage large-scale events smoothly.
- Educational Institutions – Universities and training providers use promotional items on open days and at career expos.
- Government & Public Sector – Awareness campaigns, job fairs, and industry expos require branded materials.
- Tech & Startups – New businesses use branded merchandise to gain visibility and attract investors.
Case Study: Spacenow – Venue Hire Business in Surry Hills Sydney
A venue hire company contacted Cubic Promote previously and purchased 250+ Promotional tradeshow products for an event they were particpating in. The merchandise we produced for them was well received. Based on the feedback from the client, the event was a great success. The products led to the start of many positive conversations with new and potential clients. You can view the products here, along with the review Spacenow left for us on Google Business: https://g.co/kgs/Hcw4zYd
How We Custom-Brand Your Logo
Tradeshow products are custom-branded using the following techniques
- Screen Printing – Great for bold, single-colour logos on fabric and promotional bags.
- Full-Colour Digital Printing – Best for detailed, high-impact branding.
- Pad Printing – A cost-effective method for small promotional products like pens and stress balls.
- Embroidery – Adds a premium finish to branded apparel and staff uniforms.
- Laser Engraving – Ideal for metal promotional items such as keyrings and drinkware.
We can simply brand the logo you supply to us or use our in-house graphic designer to create designs. Prices start from $35 an hour.
Bulk Pricing for Trade Show Merchandise
- Larger orders unlock even better pricing.
- Cost-effective for giveaways, branded signage, and event essentials.
- All prices exclude GST.
Ordering in bulk ensures your brand is well-represented without exceeding your marketing budget.
Best-Selling Colours
Classic event colours like black, navy, and white provide a professional, polished look. Bright colours like red, orange, and green work well for brands that want to stand out in a crowded expo space. Natural tones and eco-friendly materials are popular choices for sustainability-focused brands.
What Can You Use Trade Show Promotional Products For?
This is the fun part. Using merch in tradeshows can attract crowds very quickly. This creates an atmosphere and presence for your brand. This is what you can use tradeshow promo merch for:
- Exhibitor Booth Giveaways – Branded tote bags, pens, and notepads ensure attendees take your brand home.
- Staff & Team Uniforms – A polished, branded look enhances credibility and professionalism.
- Event Branding & Signage – Custom banners and displays attract foot traffic and reinforce brand identity.
- Customer Engagement Strategies – QR-coded promotional items encourage digital interaction and lead capture.
- Networking & Brand Awareness – High-quality promotional gifts leave a lasting impression on potential clients.
Where to Buy Cheap Promotional Trade Show Products?
We suggest you buy from an APPA member. APPA stands for (Australian Promotional Products Association). By purchasing from an APPA member, you will have peace of mind with your purchase. This is because APPA has strict standards for Australian distributors of promo merch. Cubic Promote is a member of APPA; advantages for you include competitive pricing, an ethical supply chain, ethical suppliers, and free access to dispute resolution options offered by APPA.
Free Australia-Wide Delivery
We provide FREE shipping across Australia.
📦 Fast turnaround and free shipping ensure your order arrives on time!
How to Order
1️⃣ Choose Your Items – Select from lanyards, bags, signage, and giveaways.
2️⃣ Upload Your Branding – Send us your logo or request design assistance.
3️⃣ Approve Your Digital Proof – We’ll provide a mock-up before production.
4️⃣ Receive Your Order – Shipped free Australia-wide within 1-2 weeks.
✔ Bulk discounts apply
✔ Price match guarantee available
✔ All prices exclude GST
Frequently Asked Questions
1️⃣ What are the best promotional items for trade shows?
Popular choices include tote bags, lanyards, pens, and tech gadgets.
2️⃣ Can I order different products in one bulk order?
You can mix and match to create a customised trade show package.
3️⃣ How long does production take?
Standard turnaround is 1-2 weeks after artwork approval.
4️⃣ What branding options are available?
We offer screen, embroidery, pad, and full-colour digital printing.
5️⃣ Do you price match?
Yes! We offer a price match guarantee to ensure you get the best deal.
Order Today!
Make your next trade show a success with high-quality promotional merchandise. Whether you’re attracting visitors, building brand awareness, or engaging potential clients, our products help your business stand out.
