Anzac Day is a solemn day of remembrance for our fallen soldiers. It is a day Australians, and New Zealanders look back with quiet respect and consider those who have served in our armed forces, and those still serving them in conflicts around the world today. It is also a day in which respect is paid to the families of the fallen and their comrades who march in their memory.  Custom printed merchandise sold for ANZAC Day is reserved for charitable causes and rememberance, rather than commercial gain.

What is ANZAC Day?

ANZAC Day holds significant meaning for both Australians and New Zealanders. Annually observed on 25th April, this day commemorates the sacrifice of brave soldiers during the Gallipoli Campaign in World War I. The event unites communities, fostering respect and gratitude towards the fallen and veterans alike.

Time-honoured rituals such as dawn services, marches, and wreath-laying ceremonies bring generations together, enabling reflection on the courage and camaraderie exemplified by the ANZACs. By remembering these heroes, we're reminded of the value of peace and the importance of upholding the resilient ANZAC spirit for generations to come.

Custom Products for Awareness

It is for this reason if you are seeking merchandise that we highly recommend to keep all your commemorative efforts respectful, not tacky or exploitative.  Due to the sensitivity and profound nature of Anzac Day, there are a few things we would recommend:

1. Subtle or no corporate branding on commemorative gifts marking the occasion
2. Low key colours - Khaki, Green, Black, Blue, White etc. and definitely no loud colours, i.e. fluoro pink
3. Appropriate merchandise which will not offend or upset - respectful, thoughtful items only

We also recommend Australian made products more than any other occasion, buying local and supporting Aussie and Kiwi creators is vital for important national events.  Some products which have been traditionally associated with Anzac day and have been used as fundraisers include:

• Commemorative Pins & Badges
• Recognition Plaques
• Engraved Glassware
• Umbrellas

Other appropriate ANZAC Day merchandise includes commemorative items such as lapel pins and wristbands. These understated symbols honour the memory of fallen soldiers and show support for veterans. Refrain from commercialising the occasion with flashy or inappropriate products, ensuring the focus remains on respect, remembrance, and gratitude.

Official ANZAC Usage

Did you also know that the term ANZAC is a protected word which is prohibited for commercial use unless written approval is awarded by the Minister of Veteran Affairs.  It is, of course, allowed for a certain type of bikkie (the iconic Anzac Biscuit) but you cannot label just any old product as being "ANZAC" merchandise.  Approvals have been few and far between and in our opinion rightly so to protect the integrity of this day.

So if you would like to create items for this event be mindful of your word usage in addition to whether an item is appropriate. ANZAC day is a day of respect and less is more when it comes to distributing merchandise on such an important day. Speak to our experienced team if you would like advice on appropriate items for distribution during this solemn annual event.

Author Profile: Wendy Li

Wendy is the general manager of Cubic Promote and has 14 years of experience in the promotional product industry. Wendy is an expert on the successful execution of marketing merchandise strategies and individual products to suit a broad range of recipients. Visit her on LinkedIn or drop her a line via wendy@cubicpromote.com.au