Fundraising and charity events are becoming increasingly popular and effective ways to promote charitable or non-profit causes. One of the best ways to drive awareness and participation for such events is through promotional compendiums. These compendiums can include a range of material such as pamphlets, brochures, posters, bookmarks, press releases, flyers and more. As they are an efficient way to spread word about your upcoming event, understanding how to create attractive yet informative custom compendiums is essential.
Promotional compendiums can include pamphlets, brochures, posters, bookmarks, press releases, and flyers.
Design and content of the compendium should be eye-catching yet full of interesting details about the event.
Utilize digital media & offline distribution strategies to get your compendium out there.
What Can Promotional Compendiums Include?
Personalised compendiums should be eye-catching but also full of interesting details about the event in question. A great way to illustrate what you’re raising funds for, who it will help and why participating is worthwhile. When creating the content for these compendiums it is important to avoid jargon or language that may not be understandable to everyone.
Keep descriptions succinct and engaging – feature stories related to the cause while also promoting any sponsors involved in the fundraising effort. It’s beneficial to highlight any potential rewards participants may receive in return for their support.
It’s important that the design of your compendium reflects the values and goals of your fundraising campaign. This could involve visuals such as logos or artwork associated with a specific cause. Even if graphics are limited, thoughtful use of colour can make all the difference when encouraging people to donate towards a cause you care about or attend a charity event you have organised.
Promotional compendiums are powerful tools for companies to communicate the value of their products and services to potential customers. By combining multiple marketing materials into one convenient package, these compendiums provide an efficient way to get key points across without having to produce separate literature for each item.
Designers should take care when creating promo compendiums, as it's important that the content is engaging and attention-grabbing, with a clear focus on what makes the company unique. Use visuals such as graphics, photos and videos to help draw readers in and make sure all text is concise and easy to digest.
With careful planning, personalised compendiums can be an effective way of communicating with customers and building a strong reputation.
When it comes to getting these compendiums out there, think about using digital media such as websites and social media channels as well as offline activities like street teams giving out flyers or handing out pamphlets at local stores or libraries etc. Consider printing off plenty of copies so you have enough on hand at your event itself for those unsuspecting benefactors who turn up on the day! You can also post them out directly via mail if necessary - however this becomes expensive if you are posting them internationally!
Reasons To Promote Your Event With Compendiums
Branded compendiums show potential attendees just how much time, effort and money has gone into organising an event which creates a sense of trust in those organising it; plus people enjoy receiving something tangible like printed materials which they can keep to look back at after the fundraiser has finished! Most importantly though disseminating information into something eye-catching means more people will be likely engage with your good cause – leading nowhere other than success!
Author Profile: Wendy
Wendy is the general manager of Cubic Promote and has 14 years of experience in the promotional product industry. Wendy is an expert on the successful execution of marketing merchandise strategies and individual products to suit a broad range of recipients. Visit her on LinkedIn.