Want your brand or your message to get noticed? Printed lanyards are the way to do it.  Lanyards make excellent marketing and promotional accessories because everybody uses them. From students to professionals, from office spaces to special social venues, lanyards help them carry essential items including IDs, phones, and small tools with ease. The universality and practicality of lanyards mean extended reach and unparalleled exposure for your brand long after a campaign event or conference is over.

However, a lanyard won't provide your business with impressions if it's not catching attention. The good news is that we have gathered tips from expert marketers on how to make your promotional lanyards stand out. Below are five best practices to transform your lanyards into an impressive marketing tool.

1. Choose Quality Materials

Lanyards come in all sorts of materials - polyester, nylon, recycled plastic, and bamboo among others. Polyester and nylon are the most popular options. Both are strong and long-lasting with nylon being a premium choice because of its thickness and sheen. Your choice of materials will depend on various factors such as budget, design, and customisation requirements. That said, the best foot forward is to go for high-quality, durable materials.

Although you're giving out promotional products for free, remember that quality is a direct reflection of your brand. Distributing substandard promotional items that break easily turns off both existing and potential customers. Because they don't last long, poor-quality lanyards effectively prevent you from maximising their reach potential.

2. Customise to Match Your Brand

Your promotional lanyards are extensions of your company. Thus, it's vital that you customise your lanyard's aesthetics to match your brand's look and feel. Utilise your brand's official colours and place the company's logo at strategic sections to really make your lanyards an exclusive accessory. 

By customising your lanyards with your brand's colours and logos, you only not make your promotional products easily recognisable to people, but you also provide wearers with a means to identify themselves with your brand. This is important because people who positively view a brand tend to align themselves with that brand.

3. Contrasting Colours Do Wonders

Avoid generic colour combinations. They make your lanyards look dull and ordinary. Rather, graphic designers recommend creating a colour contrast for its eye-catching and retention effect. By utilising colour contrast, your promotional lanyards hook the desired attention and redirect the eyes towards the company logo, text, and other aesthetic elements. Contrast helps your lanyards to engage in visual communication and effectively instill the message to the viewers.

Colour contrast techniques usually involve two colours. However, incorporating a third colour into your design gives your promotional lanyard that extra pop. It adds a distinctive aesthetic accent, especially when you're using monochromatic combinations like black/grey or red/violet.

Can't Go Wrong With Lanyards

There are plenty of reasons why lanyards prevail as among the most widely-used promotional giveaways. For one, lanyards are inexpensive marketing tools with an impressive, far-reaching range. People who receive and use your lanyards become familiar with your brand but it doesn't end there. 

Your lanyards are seen by people who interact with the wearer, thus introducing them to your logo, name, and slogan. Imagine giving out hundreds of lanyards at a tradeshow and the volume of possible interactions each lanyard generates. That’s a big win for your brand, but only if you execute your promotional strategy right. 

Cubic Promote offers promotional merchandise like lanyards for your corporate events, trade shows, and marketing campaigns. We have a range of high-quality materials to meet your budget and purpose. Our expert customisation services ensures high-quality designs that capture our clients’ imagination and specifications. We do lanyards right.