Home » Promotional Lanyards Unlocked: Trends, Branding & Tips »
3 Expert Tips to Make Your Custom Branded Lanyards Stand Out
Last updated: June 15, 2025
Custom-branded lanyards are one of the easiest and most practical ways to show off your logo. Whether used by office staff, on-site teams, or event guests, they carry essentials like ID cards and keys while promoting your brand with every wear. They’re used daily and seen often, giving your brand constant visibility. In Australia, industries from healthcare to mining rely on them for a good reason.
But not all lanyards are equal. If they feel cheap, look dull, or break easily, people won’t use them. That’s a missed chance to promote your business. To get results, your lanyards need to be well-made, eye-catching, and built to last. Here’s how to make yours stand out.
Branded Lanyards
1. Choose the Right Lanyard Materials for Long-Term Use
If someone will wear a lanyard all day, the material matters. You don’t want it to be itchy, flimsy, or easily torn. The better it feels, the more likely it’ll be worn again — and that’s where your brand visibility grows.
Popular materials include:
- Polyester – strong, budget-friendly, and prints well
- Nylon – thicker and shinier for a more premium finish
- Recycled PET or bamboo fibre – eco-friendly options for brands that want to reduce their environmental impact
Choosing the right material shows that your brand cares about quality and comfort — and those small details go a long way regarding reputation.
2. Design Custom Lanyards That Reflect Your Brand
A lanyard is more than just a strap — it reflects your brand. That’s why design should never be rushed or treated as an afterthought.
Start with your logo. Ensure it’s placed clearly and visible when worn around the neck. Keep the spacing clean and avoid clutter. If you’re adding a slogan or website, keep it short and easy to read.
Consider your branding methods. You can choose from:
- Screen printing – best for simple, bold logos
- Dye sublimation – perfect for full-colour or detailed designs
- Woven – long-lasting and professional, though less vibrant
Choosing the right method depends on how your lanyards will be used and what impression you want them to make.
3. Use Colour Contrast to Make Your Logo Stand Out
Lanyards
Colour plays a significant role in making your lanyard visible. Poor contrast can create logos and text that are hard to read from a distance, even with a solid design. If your lanyard is dark, use bright or white print. If it’s light, go bold with your branding. Use our PMS Colour Chart to keep your colours sharp and consistent across all materials.
You don’t need to go overboard. Minor tweaks, like adding a border or an extra colour, can lift the whole design. Many businesses choose simple layouts but use colour contrast wisely. That’s why branded printed lanyards with transparent, intense colours often get noticed more.
Why Branded Lanyards Still Work for Australian Businesses
Some promo items are used once and tossed aside. Lanyards aren’t like that. When they’re well made and look good, people keep using them—at work, on-site, or while commuting. That means your branding stays visible long after the event ends.
Lanyards are practical and solve a real need by keeping essentials secure and easy to reach. People wear them daily, which gives your brand repeated exposure to colleagues, clients, and passersby. Lanyards continue to prove their value in Australia, where ID visibility and safety are necessary.
Get Quality Custom Lanyards with Cubic Promote
At Cubic Promote, we create high-quality, custom-branded lanyards for businesses across Australia. Our team ensures they look professional, feel comfortable, and align with your brand. We offer fast turnaround, expert advice, and a wide range of materials and print options to suit your needs. Let’s make lanyards that do more than hold a badge — let’s get your brand noticed.
