Australia is famous for being "girt by sea", and most of our urban centres are located within an arm's length of the coast, so is it any wonder that the beach and its culture feature so heavily in the Aussie psyche? Because we Aussies love a trip to the beach so much, marketing to staff and clients using beach-related merchandise is a unique way for businesses, events, schools, and community groups to make an impact with a target audience in a meaningful way.
But if you don't have much beach knowledge, it can be tough to figure out the right approach for your organisation. That's why we've put together this handy page of tips and ideas based on our years of providing promotional items to beach-loving Australian clients. Learn how to pick the right products for your recipients and make the most of your logo decoration with the team from Cubic Promote.
What Makes an Item Suitable for Aussie beaches?
Products are suitable for Australian beaches if they provide a useful function for local beach-goers with minimum fuss. You'll find a lot of suitable products are advertised as being specifically for use on the beach (like beach mats or beach towels). Still, there are also a variety of products Aussies love for their beach trips that don't have "beach" in the name (like drink coolers and frisbees). When considering which products will suit your campaign targeting Australian beach-goers, think about the items you might find useful at the beach or have seen others regularly using at the beach to give you an idea of what might be appropriate.
It's also a good idea to think about the unfulfilled needs of people visiting the beach such as shade during hot days (a custom-branded beach umbrella will fix that) or sun protection on high UV days (some promotional sunscreen and a bucket hat will help with that). We suggest this because we find that promotional gifts that serve a practical purpose are more likely to elicit a positive response from recipients.
Tips for Figuring Out What's Useful at the Beach
Going to the beach often involves travel; promotional items that people can use during a car or train trip (like earbuds or snacks) would help make that trip even better!
People must stay out of the sun and remain hydrated at the beach or risk sunburn and heatstroke. These factors lead to practical product ideas, from drink bottles to cooler boxes, shade tents and straw hats.
When you're at the beach, you tend to either relax and rest or participate in activities, so custom gifts that can aid in either of these make ideal promotional items. For relaxation, you could provide a beach chair or mat, for example, and entertainment, one of our many backyard games or even a Bluetooth speaker!
Our Most Popular Promotional Beach Products
So you've thought about what your recipients might find helpful to have next time they go to the beach, but how do your ideas stack up against what items are popular for Australian beach-focused promotions? Well, we've compiled a list of some of our best-selling beach goods from the past few years! These are the promotional goodies that other brands are buying, so they might help you make your final decision.
Promotional Beach Balls: A classic inflatable product that's both affordable and eye-catching, beach balls are a popular choice for gift hampers and packs for Aussie beach-goers.
Beach Towels: You can't go to the beach without a towel to sit on or to help you dry off, so why not promote your brand using logo-decorated beach towels like the big Aussie brands?
Beach Mats: A budget-friendly alternative to a chair, beach mats are great for sitting and they can be a great promo gift as well.
Cooler Bags: If you pack some food and drinks for the beach you'll need a cooler to keep them from getting too hot, which is why these chiller bags are such popular beach products!
SPF 50+ Sunscreen: It is important to protect your skin with regular applications of high SPF sunscreen while at the beach, making sunscreen one of our best-selling beach gifts overall.
Caps & Hats: Both wide-brimmed hats and casual sports caps are a popular option when it comes to branded beach headwear in Australia.
Beach Umbrellas: Stay out of the sun with shade umbrellas designed specifically for use on the beach and join lots big Aussie food and beverage brands with beach umbrella advertising!
While these are some of our best-selling beach products, that doesn't mean they're our only relevant beach goodies. So if you're still trying to figure out exactly what products you'd like for your Australian beach-focused promotional campaign, don't hesitate to call our friendly team on 1300 858 288 for further product suggestions and pricing.
Author Profile: Charles Liu
Charles is the owner/operator of Cubic Promote. Charles has over 15 years of experience in the promotional product industry, making him an expert on not only the products in our range but also marketing strategy implementation and the industry as a whole. Visit him on LinkedIn or send him an email via email@example.com