Budget Promotional Items: Low-Cost, High-Impact Ideas for Small Businesses

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Are you a small business who wants to try promotional marketing without actually breaking the back? In this time and day, there are so many ways to promote your brand without spending a lot of money. In this article, we are going to cover several low-cost but high impact promotional product ideas that will nail your promo game.

Key Takeaways

  • Discussing that are low cost but creates high impact on businesses.
  • Customised stickers and branded pens are long time favorites.
  • Promotional wristbands, tote bags and keychains are also the crowd favourites.

promotional key ring and promotional plastic pens

5 Low-Cost Promotional Products That Pack a Punch

Low cost promotional products doesn’t mean that the item is low quality and less engaging. These products are actually effective and affordable, so small business can utilize it for their promotional strategies. Here are some of the top picks that will certain increase brand engagements and create positive lasting impression.

Custom Stickers

Who wouldn’t love some custom stickers that looks so good on their own simple way? These small stickers are not just cost-effective but also versatile and very effective promotional items.

With personalised stickers -- you can easily add your logo on it and highlight your message for the world to see. More importantly, they can stick in different surfaces, including laptops, backpacks, water bottles, notebooks and more.

Branded Plastic Pens

You know what's always a classic? Promotional Plastic Pens! They're like the ultimate go-to promo item that never misses the mark. Not only are they super handy and easy on the wallet, but you can also personalise them to match your brand's vibe spot on. Talk about a win-win, right

When it comes to branded pens, there're heaps of styles and colours to choose from. With all those options, you'll have no trouble finding something that captures your brand's personality and look effortlessly. And let's be real, who doesn't love scoring freebies nowadays? By giving out these practical goodies at events or conferences, people are bound to hang onto them for ages.

Reusable Tote Bags

If you're searching for a promo item that's all about sustainability, reusable tote bags are where it's at. Not only are they easy on the wallet, but they also vibe with heaps of people who are all about being eco-friendly. These bags are super useful for everyday tasks like grabbing groceries or running errands. Plus, you can slap your brand's logo or message on them and hand them out as thoughtful giveaways at events or even just cruising around town.

Silicone Wristbands

Silicone wristbands are seriously versatile and tough as nails. They're lightweight, so you can rock them all day without feeling weighed down or uncomfortable. And if that doesn't sell you, they're also mega strong – able to handle non-stop wear and tear without losing their shape. The best part about these bands is that they come in heaps of styles and colours, making it a breeze to find one that matches your brand vibe perfectly.

Custom Keychains

The coolest thing about keychains is that they're super practical (and a piece of cake to customise). You can keep them simple or go all out, depending on your budget and brand. Whether you choose basic plastic ones or level up to something more premium like leather or metal, there's a style to suit everyone's taste.


Promotion doesn’t have to be expensive. Small businesses still have a lot of options to consider such as branded keychains, wristbands, tote bags, pens and stickers. It all boils down to how you promote your brand and the tactics you will use to create an impact with the use of these promotional items.

Author Profile: Jasmine Liu

Jasmine Liu

Jasmine is the head of Cubic Promote's accounts and has 14 years of experience in the promotional product industry. Because Jasmine's expertise is with the financial end of things, she is an expert on budget-friendly campaigns and large-scale promotions requiring additional logistics. Visit her on LinkedIn or email her at jasmine@cubicpromote.com.au


Cubic Promote 1300 858 288 sales@cubicpromote.com.au Cubic Promote Online ensures fast delivery & offers affordable promotional products, gifts, & merchandise in Australia. Shop now! Call 1300858288 for more info.