Promotional Product Trends to Get Into

Last Updated 23 April 2025

What’s Hot in Promo Right Now? Here’s What People Want

Promotional products, from stress balls and fridge magnets, have come a long way. Nowadays, it’s all about choosing items people genuinely like, use, and keep. If your brand invests in giveaways or merch, the goal should be simple: make it count.

Here’s a look at what’s working right now in the world of promotional gear—and why these trends are resonating.

1. Sustainability That Feels Genuine

A purple folder labeled our reputation matters highlights key promotional product trends inside.

We’re more aware of what we consume, including the freebies we’re handed at events or in gift bags. People are drawn to products that feel responsible—reusable, recycled, or made from natural materials.

What’s working:

Pro tip: If it’s eco-friendly, tell the story. Include a note about the material or production—people appreciate the context.

2. Work-from-Anywhere Ready

With hybrid and remote work now the norm, gear that helps people stay organised on the go is more useful than ever. Think practical over flashy. Items that slide easily into a bag and make work-life smoother are hitting the mark.

Popular choices:

These products aren’t just appreciated—they get used regularly, which is what you want.

3. Health & Wellness Is Here to Stay

Wellness isn’t a buzzword anymore—it’s a lifestyle. Whether it’s a branded yoga mat or a calming essential oil roller, products that support well-being, show that your brand sees the bigger picture.

Useful ideas:

This category works particularly well for team packs, corporate gifts, and community-focused campaigns.

4. Apparel That Doesn’t Scream “Promo”

Nobody wants another oversized t-shirt with a huge logo. But give people something they’d wear—and now you’ve got a walking advertisement.

What works now:

Make it feel more like merch from a brand they’d choose to wear, not something they feel obligated to accept.

5. Tech That’s Useful

Green pen with GREENBANK STATE SCHOOL, silver accents, clip

Promo tech has matured. People no longer want gimmicks—they want things that work. The best part? They’ll probably keep using it for months, maybe years.

Best-sellers:

Stick to clean design and good packaging—it makes even a simple product feel more premium.

6. Products That Feel Personal

We’re in the age of personalised everything. Whether it’s a name on a bottle or a product tied to someone’s interests, people want to feel like the item was chosen for them.

What’s trending:

When something feels personal, people are more likely to hold onto it and associate it with a positive experience.

7. Local, Handmade, or Artisan

This one’s growing fast. Instead of mass-produced keyrings or plastic gadgets, more brands are choosing to work with local makers. It feels intentional, thoughtful, and unique.

Think:

When done right, these items feel more like gifts than promos, and that makes all the difference.

Final Thought

The best promotional products today aren’t loud or flashy. They’re thoughtful, helpful, and aligned with how people live. If your brand wants to be remembered, it starts with picking the right kind of product—something that reflects who you are and what you value.

Need help putting together something that fits your audience? At Cubic Promote, we’re here to help you source and customise products that get real results—without feeling like “just another giveaway.”