7 Benefits of Using Promotional Products

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When it comes to getting your brand out there, promotional items are a great way to get the job done. Sure, you can rely on digital marketing and advertising campaigns to raise awareness of your brand—but there’s something so much more fun about giving people awesome custom products that feature your logo or slogan. Let’s take a look at seven of the benefits you can reap from utilising swag for your business.

Benefits of Using Promotional Products

The Benefits of Using Promo Products

Not sure how promo items can benefit your business, read our list of positives below and consider what custom printed swag might aid in your next marketing campaign's success.

7) They're Cost-effective

Promotional products are incredibly cost-effective compared to traditional advertising methods. For example, if you want to create an ad in a magazine, you’re going to be shelling out some serious cash. With branded items, however, you can design and order as many items as you need without breaking the bank.

6) They're Memorable

Think about it—when was the last time someone sent you a gift that made an impression? That’s the kind of impact branded swag can have on people. They remember who gave them the item and why, and they think positively of that person or company each time they use it!

5) They Help Build Relationships

People love free stuff! Handing out branded swag is an excellent way to start conversations with potential customers or clients and make new connections in the industry. Not only will these relationships help drive up sales but they also can lead to other valuable opportunities like partnerships and collaborations down the line.

4) You Can Target Specific Audiences

If you’re trying to reach a specific demographic, promotional products are incredibly useful for that purpose. You can choose items that appeal directly to your target audience—whether it’s tech gadgets for millennials or eco-friendly merchandise for environmentally conscious consumers—and tailor your message accordingly.

3) They Help Increase Brand Visibility

You can increase brand recognition exponentially by giving away branded items like pens or t-shirts at trade shows or conferences, using them as giveaways on social media platforms like Instagram or Twitter, or even handing them out at local events in your area! The more people see your logo on different items, the more likely they are to remember it when they encounter it elsewhere (like online).

2) They're Easy to Manage

You don’t have to worry about inventory management since most companies offer bulk orders for personalised products so you don’t have to worry about stocking up on too many items that won't get used up quickly enough (and vice versa). Plus, this ensures that all of your promotional materials are consistent and uniform in style so they stand out nicely when placed side by side in any environment!

1) They're Fun

Last but not least—promo product marketing is just plain fun! There's something special about seeing people light up when they receive something useful with your logo printed on it; plus designing creative products with clever slogans and artwork is always enjoyable too.


Show off your business with an unbeatable combination of promotional products! From logo-emblazoned apparel to quirky stationery, make a splash and spread brand awareness while connecting with customers. Make sure to stand out from the competition by creating unique swag that will get people talking—it's time for you to start promoting successfully today!

Author Profile: Blake Tucker

Blake Tucker

Blake is a new transplant to the promotional products industry, but after several years in real estate he knows what it's like to be a customer looking to buy promotional products! Blake is an expert on client experience and product recommendations, particularly of the sporting variety. Visit him on LinkedIn or email him via blake@cubicpromote.com.au

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