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Custom Umbrellas: Brand Promotion Guide
Australia is known for its unpredictable weather. One moment it’s sunny, and the next, you’re caught in a sudden downpour. As an Aussie business owner, you should know that umbrellas are a must-have item in every household. So, why not capitalise on this necessity by promoting your brand with custom umbrellas? This ultimate guide will show you how to use promotional umbrellas effectively as part of your marketing strategy.
- Custom umbrellas offer high visibility | longevity | positive brand associations for effective marketing in Australia.
- Design elements like vibrant colours | logo placement | quality, and local flavour enhance the appeal of umbrellas.
- Distribute custom umbrellas at events, as corporate gifts | or via social media giveaways to reach potential customers.
Why Choose Custom Umbrellas?
Umbrellas are practical, versatile, and widely used by Australians. They serve as an excellent promotional tool because they offer:
- High visibility: Unlike smaller promotional items like pens or keychains, umbrellas have a large surface area that can showcase your logo or message. When it’s raining, your brand becomes visible to everyone around, making a lasting impression.
- Longevity: A good quality umbrella can last for years, ensuring that your brand remains in the public eye for an extended period.
- Positive association: By providing protection from the rain, your custom umbrella creates a positive association with your brand. People will remember your business as one that cares for their well-being and comfort.
The Designing Process
Designing a custom umbrella that appeals to Australians involves careful consideration of the following factors:
Colour
Australians love vibrant colours that reflect the country’s unique landscapes and wildlife. Choose colours that represent your brand identity while still being eye-catching. You can also opt for colours that resonate with Australian culture, such as the iconic green and gold, which symbolise our national pride.
Logo Placement
Your logo should be prominently displayed on the umbrella, ensuring maximum visibility. Consider placing it on multiple panels for increased brand exposure. However, avoid overcrowding the design with too many logos or messages, as this could make the umbrella look cluttered and unappealing.
Quality
Australians appreciate quality products that can withstand harsh weather conditions. Invest in a durable, high-quality umbrella that won’t easily break or wear out. This will not only ensure the longevity of your promotional item but also create a positive association with your brand.
Local Flavour
Incorporate elements that are unique to Australian culture to make your custom umbrella more appealing. For example, you could include images of iconic Australian landmarks like the Sydney Opera House or Uluru, or feature native animals such as kangaroos or koalas. This will make your umbrella stand out and show your commitment to celebrating Australia’s rich culture.
Customised Gray Umbrella
The Distribution
Once you’ve designed the perfect promotional casual umbrellas, it’s time to get them into the hands of potential customers. Here are some effective ways to distribute your umbrellas:
- Events and tradeshows: Hand out custom umbrellas at outdoor events, tradeshows, or festivals where people might need protection from the rain or sun.
- Corporate gifts: Offer custom umbrellas as gifts to clients or partners, showing your appreciation for their business while promoting your brand.
- Social media giveaways: Run a giveaway on your social media channels, encouraging followers to share, like, or comment on your post for a chance to win a custom umbrella.
Rainy Day Success Story
Shopline, a renowned Australian online retailer, partnered with Cubic Promote to create a memorable marketing campaign using custom umbrellas. With their striking design featuring Shopline’s vibrant logo and a unique pattern inspired by Australia’s flora and fauna, the umbrellas were an instant hit.
Distributed as giveaways during a major outdoor event, the umbrellas not only provided shelter from the unexpected rain but also served as a walking advertisement for the brand. As a result, Shopline saw a significant increase in website traffic and sales, proving that promotional umbrellas are an effective and creative way to make a lasting impression on your target audience.
Takeaway
Custom umbrellas are an excellent way to promote your brand in Australia. They offer high visibility, longevity, and positive associations, making them an effective marketing tool. By carefully considering the design, quality, and distribution of your custom umbrellas, you can create a promotional item that Australians will appreciate and use for years to come. So, embrace the unpredictable Aussie weather and start promoting your brand with custom umbrellas today!
Promotional Umbrella
