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Home » Promotional Umbrellas: Marketing Guides & Tips » Why Do Some Umbrellas Have Vents?

Why Do Some Umbrellas Have Vents?

Last Updated: 12 June 2025

Custom-branded vented umbrellas are a practical and stylish choice for companies looking to enhance visibility and provide functional gifts for clients, staff, or event attendees. Designed to withstand Australia’s unpredictable weather, vents allow wind to pass through, preventing the canopy from flipping inside out. This guide explores the purpose and benefits of vented umbrellas, their strategic value for brands, and why logo-printed umbrellas are a top-tier branded merchandise option.

Vents in Umbrellas: Are They Really Helpful?

Umbrellas have long been a staple of the typical British wardrobe. Whether it’s a sunny day or raining cats and dogs, umbrellas have become an essential item for people who are out and about. But lately, many umbrellas have been coming equipped with vents. So, what is their purpose? Are they really helpful?

To answer these questions, let’s take a look at the history of umbrellas. It all began in ancient China when people used large pieces of oil paper to protect themselves from the sun and rain. Eventually, this evolved into folding fans and then into the umbrella we know today. Back then, however, umbrellas didn’t come with vents – those were only added much later.

Here’s how these vented umbrellas are used:

  • Meant to be a way to reduce wind pressure
  • Help prevent umbrellas from being blown inside out while they were being used.
  • Resist heat build-up on hot days

Should You Consider Buying Umbrellas with Vents?

Black umbrella open, red inverted closed, C-shaped handles, featuring vented design.

Personalised Umbrella

If you’re looking for an umbrella that can withstand strong winds, you may want to consider one with vents. Vents help to reduce the overall weight of the umbrella and keep it from flipping inside out.

Although they’ve been available for purchase for about ten years, they’ve only recently become more popular. When deciding whether or not to buy an umbrella with vents, consider your needs and how often you’ll be using it in windy conditions.

Why Vented Umbrellas Matter for Companies

Umbrellas like custom folding umbrellas offer B2B brands, such as event planners, corporate offices, or hospitality businesses, a unique blend of functionality and branding potential:

  • Wind Resistance: Vents reduce wind pressure, ensuring durability in gusty conditions, perfect for Australia’s variable climate.

  • Brand Visibility: Logo-printed designs turn umbrellas into mobile billboards, seen in urban hubs like Sydney or rural settings like the Outback.

  • Practical Gifting: Useful in rain or shine, they’re valued by recipients, fostering loyalty and engagement.

  • Sustainability Options: Eco-friendly materials align with green business priorities, enhancing brand reputation.

  • Versatile Applications: Ideal for trade shows, client gifts, or staff uniforms, delivering high ROI.

These qualities make vented umbrellas a strategic asset for B2B brands aiming to stand out.

Why Invest in Custom-Branded Vented Umbrellas?

For B2B companies, custom-branded vented umbrellas offer:

  • Lasting Visibility: Used in diverse settings, they keep your brand front and centre.

  • Practical Value: Wind-resistant, versatile designs ensure recipient satisfaction, fostering loyalty.

  • Sustainability Appeal: Eco-friendly options align with environmental priorities, enhancing reputation.

  • Competitive Edge: Unique, functional merchandise sets your brand apart in crowded markets.

Umbrellas with Vents at Cubic Promote

Custom-branded vented umbrellas are a ripper choice for Aussie B2B brands seeking durable, practical, and stylish branded merchandise. With their wind-resistant design, eco-friendly options, and high branding potential, they deliver value for clients, staff, and event attendees. By customising strategically and leveraging their versatility, you can amplify your brand’s impact across Australia’s diverse landscapes. Get yours in bulk now!

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