We've looked at a lot of different tie-in products over 2016, but this particular gadget (that pairs Lexus with a rather unexpected brand partner) may well be the most memorable of them all. Introducing the Lexus x Sriracha custom promotional car. That's right, a Sriracha car.

This Year's HOT Promotional Product

With Lexus wanting to make a splash at this year's LA Auto Show, Huy Fong Foods were happy to join forces to make a car as hot as the famous rooster sauce into a reality. Thise one-off branded car features an incredible assortment of customisation that takes the idea of a marketing product to whole new levels of uniqueness.

Aside from the obvious use of colour (the car's paint being a perfect match for the sauce, with highlights the colour of the bottle lids), the Lexus x Sriracha car meets the 3 key requirements of successful branding by adding its own twist to quality car functionality. For example, the seats are custom embroidered with the Sriracha and Lexus logos. In addition, the steering wheel features a specially cast red liquid that makes its "Hot Handling" label look even cooler.

Perhaps our favourite feature is the climate control that offers cooling as well as "Sriracha" for heat! To top it all off, anyone lucky enough to drive away in this baby would be well supplied with rooster sauce for years to come - the boot contains no less than 43 bottles!

While you're not going to spot this bizarre crossover marketing product on the road any time soon, it certainly does make for a fascinating tie-in item that promotes two brands beautifully and clearly (with some sauce on the side).

Car first spotted here: http://www.eater.com/2016/11/16/13640628/lexus-sriracha-is-car