If you've glanced at the headlines here in Australia this week, you'll know we're in for an intense heatwave across the country. With temperatures hitting the mid-forties and potentially higher in some regional areas, this is the perfect time to look at affordable product solutions to help promote well-being during these difficult peak summer days -- and of course your organisation (be it charity, school, business, event, or community group).

Best Promotional Products to Beat the Heat

During sweltering summer days it's important for us all to stay hydrated, cool, and to keep an eye on others. But what items are available to help make that easier if you're running a large-scale event, or catering to the needs of an Aussie client base? Well, there are 3 popular promotional products we will always recommend when the mercury hits seasonal highs, and they are;

Personalised Drink Bottles (Insulated)

The most important thing to do during these intense summer days is to stay hydrated. You can do this by regularly drinking water, the cooler, the better! If you don't get enough water during a hot day, you can become dehydrated and even suffer from heatstroke, which can be extremely dangerous in some cases.

This is why we recommend promotional metal bottles made from aluminium or stainless steel. Double-walling means that these bottles keep cold drinks cooler for longer (and hot drinks warmer for longer, in the winter months). This makes them ideal gifts for summer events or marketing campaigns.

Logo Branded Broad-Brimmed Hats

Another very important way to minimise harm during a heatwave is to wear a broad-brimmed hat, like our range of promotional straw hats to help shield you from the worst of the sun. If you have employees or attendees at a festival, expo, or any sporting event you need to ensure they're given the best protection possible. These hats offer more coverage than caps, and they boast a stylish look, not to mention they come with logo branding — definitely an option to consider for those seeking the best headwear option for heatwave conditions.

Promotional Printed Cooling Towels

We talked about the fascinating way these custom athletic cooling towels worked in a previous blog post, but did you also know they're a great way to help reduce your core temperature when things start getting seriously hot outside?

While they're not a treatment for heatstroke, these towels (which you soak in water and then place on the neck or head) can assist if you're starting to feel a bit fatigued from the heat. These are very popular products for sporting events (as athletes use them after matches and races) but they work just as well for regular folk in the blistering Aussie climate.

Bonus Item! Pocket Logo Sunscreen

This is an item that's useful all year-'round here in Australia; promotional sunscreen you can use on the go! Did you know you should re-apply sunscreen every 2 hours when you're outdoors? This is why having a handy tube of sunscreen clipped to your bag on stashed in your desk drawer is such a great idea. Any industry could use sunscreen as a promotional product -- and it's a cost-effective item too.

So what are you waiting for? Grab some of these products for your summertime events and ensure your staff, peers, and attendees are feeling their best!