Lets talk about corporate colours today. What colour do you choose for your branding? Does it matter? As a thirty-something entrepreneur, I understand the importance of making the right impression with your business’s branding. One of the key aspects of your brand identity is your corporate colours, which play a crucial role in influencing customer perceptions and creating a lasting impact through your promotional products. In this article, we’ll explore why corporate colours matter, how to select the best ones for your business, and how they can elevate your custom-branded merchandise game.
Why Corporate Colours Matter
Corporate colours serve as the visual representation of your company’s personality and values. They are essential for creating a cohesive brand image that resonates with your target audience. Research has shown that colours can evoke certain emotions and reactions in people, with up to 90% of snap judgments about products being based on colour alone. Therefore, choosing the right corporate colours can significantly influence customers’ perceptions of your brand and their willingness to engage with it.
What Colours to Pick for Your Brand?
I’ll level with you, it’s not easy picking the perfect corporate colours for your business. However, if you take on board some basic information about colour selection you should be able to make an informed decision that’ll enhance your organisation’s overall visibility. Here are a few tips to help you choose the right colours:
Consider colour psychology
Different colours elicit different emotional responses. Silly as it can sound, blue is associated with trust and stability (which is why a lot of banks and health organisations use it), while red evokes excitement and urgency (ambulance anyone?). Choose colours that align with your brand’s personality and the message you want to convey.
Research your industry
Look at the colour schemes used by successful businesses within your industry, what colours are common across the board? While it’s important to stand out, you also want to ensure your colours resonate with your target audience and are appropriate for your sector.
Keep it simple
Stick to two or three main colours to create a clean and easily recognisable brand image, you don’t want to overwhelm your audience or to lower the impact of your key colours. This will also make it easier for customers to associate those colours with your business.
The Impact on Promotional Products
Your corporate colours will significantly impact the design of your promotional products. By incorporating your brand’s colours into these items, you can create a consistent and memorable impression on your customers. Here’s how corporate colours influence your promotional products:
Brand recognition
The consistent use of your corporate colours across promotional products strengthens brand recognition and helps customers remember your business.
Emotional connection
By incorporating your corporate colours, your promotional products will evoke the same emotions and associations that your brand aims to create, deepening customers’ connection with your business.
Stand out from the competition
Using your unique corporate colours on promotional items will differentiate your business from competitors, making it more likely for customers to choose you over others.
Colours and Branding in Harmony
Choosing the right corporate colours for your business is crucial to creating a powerful brand image and making a lasting impact on your customers. By carefully considering colour psychology, researching your industry, and keeping your colour scheme simple, you can select the perfect hues to represent your brand. Furthermore, integrating your corporate colours into your promotional products will boost brand recognition, foster an emotional connection with customers, and set you apart from the competition. So, go ahead and let your corporate colours speak volumes about your business!
