Every July, NAIDOC Week offers businesses and organisations a powerful opportunity to celebrate the history, culture, and achievements of Aboriginal and Torres Strait Islander peoples. We’re proud to support companies across Australia with custom-branded NAIDOC Week merchandise—now, we’re taking it further.
We’ve partnered with Indigenous artist Julianne Wade to offer businesses original, one-of-a-kind artworks for their NAIDOC Week promotional items. These pieces aren’t just decorative; they’re storytelling tools, cultural expressions, and authentic representations of the Country. You, the client, will exclusively own the rights to the artwork.
Why NAIDOC Week Merchandise Matters for Organisations
NAIDOC Week is more than a calendar event—it’s a national moment of reflection and celebration. For businesses, it’s a meaningful time to:
- Show respect and solidarity with First Nations communities
- Educate staff and clients on the significance of culture and Country
- Enhance Reconciliation Action Plan (RAP) commitments
- Create inclusive environments that value Indigenous perspectives
Will you be planning a morning tea, an afternoon tea, or something for the general public? Custom made products or branded merchandise can play a key role.
Introducing Julianne Wade: Your Artist Behind the Merch 🎨
We’re honoured to work alongside Julianne Wade, a proud Aboriginal artist known for her vibrant, storytelling-driven designs. Julianne creates bespoke artwork tailored to each client’s values, business purpose, or theme. The unique thing about Julianne’s artwork is the ability to replicate the design across a large surface (examples include sublimated umbrellas or a full surface custom print on a notebook)
Each design is:
- 100% original – no recycled templates or stock motifs
- Created with cultural meaning and story woven into the composition
- Designed to pair seamlessly with your product selection and brand elements
From corporate colours integrated into the artwork to symbolic representations of unity, land, and community, Julianne’s work ensures that your NAIDOC Week merchandise is authentic, respectful, and unforgettable.
Popular Products for NAIDOC Week Branding
Our clients typically choose practical, high-impact items that combine visibility with everyday utility. Here are a few popular picks for NAIDOC Week:
- Personalised Conference Tote Bags – Great for staff packs or community events
- Printed Drink Bottles – Eco-friendly and ideal for workplace wellness programs
- Custom Notebooks – Useful, symbolic, and perfect for reflection sessions or workshops
- Promotional Polo Shirts – Branded with your logo and Julian’s artwork for a striking wearable item
- Custom branded Ceramic Mugs – Perfect for internal activations, morning teas, or gift sets
- Sporting Products
Make It Personal: One-Off Art for Every Order
What sets us apart is that your artwork will never be reused for another client.
When you choose to include Julianne’s custom artwork:
- It’s created just for your business
- You’ll receive a design that aligns with your message and intention for NAIDOC Week
- You can use the artwork across all selected merchandise and internal assets (with usage rights provided)
This isn’t just branding—it’s a way to integrate cultural narratives into your organisation in a meaningful, creative, and inclusive way. Contact us to get a quote on the cost of an original Indigenous piece of artwork.
Who’s Ordering NAIDOC Week Merchandise?
We supply custom NAIDOC Week products to a broad mix of sectors:
- Local councils and government departments planning community events
- Schools and universities engaging students in cultural awareness
- Large corporations fulfilling RAP deliverables with staff engagement tools
- Not-for-profits hosting educational sessions and cultural programs
- Health organisations providing inclusive care environments
If your organisation values inclusion, reconciliation, and respect—our branded NAIDOC Week range is the ideal starting point.
Real Example: Empowering Engagement Through Art
TAFE NSW: Footballs. These beautiful footballs were created with an original piece of Indigenous artwork. Hundreds of them were ordered and distributed to stakeholders, students, and communities across NSW.
Follow the steps here to order NAIDOC week merch.
Need Help Choosing Products or Art Themes?
Are you not sure where to start? Our team has supported hundreds of businesses with NAIDOC Week campaigns, and we’d be honoured to guide you through your options.
Whether you need help choosing the right merchandise, briefing the artist, or finalising your branding—we’ll handle the details so you can focus on the message. For any inquiries, don’t hesitate to reach out for artwork help.
Order Today and Celebrate NAIDOC Week with Meaning
Our collaboration with Julianne Wade brings culture, creativity, and integrity to your promotional products. Celebrate NAIDOC Week in a way that’s truly inclusive and impactful—with custom-branded merchandise that carries real meaning.
👉 Enquire now to start your order. Let’s honour Country, culture, and community—together.