Hershey's chocolates are only just starting to make appearances on Australian shelves, but in the US Hershey's is the common chocolate of choice for those wanting to share a yummy treat with friends. Hershey's is so synonymous with chocolate they haven't actually changed the standard bar decoration in the 125 years they've been in business.
Well, until now that is! When it comes to delighting taste buds, Hershey's chocolates have long been a beloved classic. Now, the iconic confectionery company is taking personalisation to a new level by introducing its Emoji Branded Custom Chocolate Bars.
Promotional Rebrand for Famous Chocolates
So why the new version of Hershey's best-selling chocolate bar? Well, the company wanted to reinvigorate its perception in the community and held a lot of focus groups with parents and children to determine what both considered to be "fun." The result was a new kind of promotional chocolates that features individually branded pieces boasting emoji designs.
It turned out that parents and children alike found emojis to be an enjoyable way to share their feelings and Hershey's hoped to inspire exchanges of chocolate too.
The Hershey's Chocolate Bars feature a range of popular emojis imprinted on the chocolate squares, adding a touch of whimsy and personalisation to the timeless treat. These custom bars offer consumers an opportunity to express themselves through the universal language of emojis, whether they're sharing a smile, a wink, or a heart with friends and loved ones.
These custom bars offer consumers an opportunity to express themselves through the universal language of emojis, whether they're sharing a smile, a wink, or a heart with friends and loved ones.
Not only will these new bars feature the emoji decoration on each chocolate rectangle, but the packaging itself has also been upgraded to include an emoji too! There's no doubt that this revised look and set of bar decorations give an otherwise more stuffy and traditional product a new lease on life.
And no, before you ask, the poop emoji is not included on the bars. Despite kids picking the featured emojis it doesn't seem like poop made the cut -- let's see if they expand their range of designs if the bar proves to be popular enough as a limited edition product!
Here at Cubic Promote, we don't provide Hershey's chocolate but we can brand unique chocolate bars with your own design in a similar way. Ask our sales team for more info and pricing! If you want to see more of the Hershey's bar then you definitely need to stop by their Instagram account;
Conclusion
Hershey's has successfully combined the irresistible taste of chocolate with the delightful charm of emojis, creating an innovative and personalised snacking experience. This creative offering not only appeals to a wide range of consumers but also solidifies Hershey's reputation as a forward-thinking and customer-centric brand.
This interactive approach has generated a buzz around the custom chocolate bars, driving online engagement and sparking excitement among Hershey's fans.
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