Hi-Chew is a popular Japanese candy, known for its soft, chewable texture and various fruity flavours. Like a lot of other snack brands, Hi-Chew has come to recognise that merchandise is an essential part of marketing to the masses. For the first time ever the brand has released an international capsule collection drop featuring promotional products decorated with the Hi-Chew logo.

1. Hi-Chew brand releases trendy swag.
2. Promo swag boosts brand visibility.
3. Hi-Chew merchandise creates brand buzz.

Fashionable Promo Swag for Snack Fans

Hi-Chew candies are locally available in Australia through a variety of Asian grocery stores, which means even if you've never been to Japan then chances are you've still probably spotted their logo while visiting a Japanese variety store or similar. Hi-Chews were originally just a Japanese snack, but over recent years they've become more readily available overseas. Now Morinaga, who sell the chewy candies, have expanded their market overseas and part of this move is a unique capsule collection of funky logo branded swag consisting of promotional clothing and accessories.

What Promotional Items Are Available?

Hi-Chew has avoided one of the traps a lot of companies launching their first international merchandise collection fall into. Hi-Chew has presented a small range of useful items featuring very clear branding in styles that suit a broad consumer base. These include

• Logo Printed T-Shirts
• Logo Emblazoned Tote Bags
• Custom Shaped Plastic Keychains
• Promotional Packs of Stickers
• Logo Pattern Socks
• Personalised Sweatshirts

By focusing on these simple, proven products and limiting the products to a brief capsule collection the marketing team at Hi-Chew have secured a powerful promotion. Marketing merchandise can boost your brand when used as part of an event giveaway, as staff gifts, or as rewards with purchase. But a lot of businesses not traditionally associated with fashion are discovering, just like Hi-Chew, that limiting the availability of clothing products can not just boost demand, but general interest in your brand as well.

Fashionable Promo Swag Impact

Promotional merchandise has proven to be an effective tool for branding and marketing. Hi-Chew's trendy and fashionable promo swag takes this concept to the next level. Here are four reasons why fashionable promo swag is impactful:

• Style and Functionality: Hi-Chew's custom clothing and accessories not only showcase the brand's logo but are also designed with style and functionality in mind. From logo-printed t-shirts to logo-patterned socks, these items allow individuals to express their love for Hi-Chew while incorporating them into their fashion choices.
• Increased Brand Visibility: By wearing Hi-Chew's logo-branded merchandise, individuals become walking billboards for the brand. Whether it's a logo-emblazoned tote bag or a custom-shaped keychain, these items catch the attention of others and spark conversations about the brand. They help spread brand awareness in a unique and memorable way.
• Brand affiliation: When individuals wear or use Hi-Chew's fashionable promo swag, they create a sense of brand affiliation. It becomes a form of self-expression, displaying their connection to Hi-Chew and its values. This can inspire loyalty and encourage others to join the Hi-Chew community.
• Social Media Sharing: In the age of social media, fashionable promo swag offers an opportunity for individuals to share their love for Hi-Chew with their online communities. People often post pictures or stories featuring branded clothing and accessories, generating user-generated content that further promotes the brand across different platforms.

Takeaway

In conclusion, Hi-Chew merchandise is becoming increasingly popular worldwide. With its unique flavours and textures, Hi-Chew has created a range of trendy and stylish promo swag that people love to wear and use. By incorporating the Hi-Chew logo into clothing and accessories, individuals become walking billboards for the brand, increasing its visibility. Moreover, wearing Hi-Chew merchandise creates a sense of brand affiliation and encourages others to join the Hi-Chew community. Don't be surprised if you start seeing more people rocking their Hi-Chew gear and sharing it on social media!

Details found here: https://www.hi-chew.com/