While we all have an idea in mind as to what constituents "luxury", sometimes it can be hard pinning "luxury" down as something visible, tangible. So when you're looking to evoke a feeling of luxury in your corporate rebrand, how do you go about it? We found a prime example of a luxury rebrand done right in the new look designed for Dubai-based retail company, "Privilege".

Navy Promotional Stationery and Business Items

What is immediately striking about this product rebrand is the sheer simplicity of it all. Your eyes are drawn immediately to a refined, clean logo and slogan without anything excessive to distract you. This is part and parcel of the luxury effect, where less is definitely more. Rather than overwhelming your recipients or peers with jumbled colours and messages, the consistency here suggests a coherent, cultivated look.

This style is continued on all of the products, from branded business cards through to bags and pens. Each boasts a simple assortment of rich colours, like dark navy and gold that contrast against the sparseness of the odd white element (on the business cards and paper goods). Having these white highlights adds another depth to the branding which further enhances the perception of luxury.

Another great way to boost the luxury look of your brand is to use classic elements - in this case, an old fashioned seal stamp for personalising wax stamps on envelopes sent to esteemed recipients. It's little extras like the stamp and the traditional ball point pen that help give the Privilege rebrand a look that will no doubt inspire other brands for years to come.

Rebrand first spotted here: http://weandthecolor.com/privilege-luxurious-corporate-identity-studio-brands/49935