If you're new to promoting your business or are simply struggling for some inspiration for your next campaign, one of the tips we like to recommend is to look at what has been successful for other brands in the past. Nissan, for example, has a consistent range of stylish branded merchandise that they make available to fans of their cars. If you have a business keen to build a reputation, this might be a great method for boosting your visibility in the market.

1. Offer high-quality branded merchandise consistently.
2. Stay on top of promotional trends.
3. Attract and maintain a loyal fanbase.

Promotional Products to Advertise Your Business

While Nissan, like any other large organisation releases event merchandise and gifts for their corporate clients in limited numbers, one thing they do that's a little bit different from the norm is to provide quality promotional products for their fanbase to purchase all year-'round. Part of what makes Nissan's products unique is that they're not flimsy show bag-style items, they're high-quality gifts made to the same standard as Nissan's official uniforms and internal merchandise. This helps make them stand apart and drive fan interest in their merchandise, which includes a variety of appealing custom items.

Quality Corporate Backpacks

One of the popular items you can buy from Nissan is this sizeable custom backpack. Perfect for everyday travel, this bag is made from high-quality material and branded using an appealing embroidery technique. This bag looks professional and that's why recipients will love it.

Unique Promotional Coasters

Promotional drink coasters can look cheap, but not if you handle them as well as Nissan has by producing PVC moulded coasters that look like a Nissan speedometer. Not only do they have the novelty look that's bound to catch eyes, soft PVC moulded coasters last a long time and are easy to keep clean. Who wouldn't want to invest in such an appealing piece of giftware?

Personalised Nissan Brand Uniforms

Perhaps the most popular items you can buy directly from Nissan's fan store are official pieces of the Nissan promotional uniforms, used by the race team crews. Interestingly these items include not just Nissan's logos, but the logos of their race sponsors as well. These clothes are highly desirable because they are worn by Nissan staff, but they're also stylish and appealing to look at in their own right.

By making your range of promotional items of retail quality, your audience will be more receptive to investing in these high-quality, long-lasting products. It helps to have a recognisable brand like Nissan, but if your logo and slogan are innovative enough, there's no reason any business can't draw similar attention with their own branded products.

Trends in Promotional Products

As with any industry, the world of promotional products is constantly evolving, with new trends emerging every day. To stay ahead of the curve, consider the following:

• Eco-friendly products: Showing your commitment to the environment is becoming increasingly important. Opt for promotional products that are sustainable, made from recycled materials, or are reusable.
• Technologically advanced products: Aligning your brand with technological advancements can enhance your image. Consider promotional products that include features like wireless charging, Bluetooth connectivity, or integrated smart technology.
• Wearable items: Clothing and accessories with your logo can effectively promote your brand. Choose items that are trendy and comfortable, such as custom cotton t-shirts, hats, or tote bags.
• Virtual items: As digital platforms continue to thrive, consider offering virtual items as promotional products. This can include customisable digital downloads, virtual reality experiences, or online games with your branding.
• Customised gift boxes: Tailor promotional products into gift boxes that resonate with your target customers. Ranging from curated product sets to personalised packaging, custom gift boxes can make a lasting impression.

By staying on top of these trends, businesses can create promotional products that are fresh, engaging, and on-brand. Don't hesitate to try new ideas and experiment with different trends to find what resonates best with your target audience.

Summary

So, in a nutshell, if you're looking to promote your brand like Nissan, consider offering high-quality branded merchandise all year round. Take inspiration from Nissan's range of stylish products and make sure your items stand out and drive interest. Don't forget to stay on top of the latest trends in promotional products, such as eco-friendly options, technologically advanced items, wearables, virtual products, and customised gift boxes. By following these tips, you'll be well on your way to boosting your brand visibility and engaging with your target audience. Give it a go mate!

Products first spotted here: https://www.nissanmerchandise.com.au/