Logo branded perfumes and aftershaves aren't an uncommon way for classic brands to get additional attention. Look, for example, at the promotional Xbox Fragrance from a few years back. This time it is a local brand taking the plunge and hoping to make a custom scent work for them; Victoria Bitter AKA VB Beer. Can custom aromatic gifts really help a beer brand reach new heights?

Logo Branded Novelty Gifts

Australians started brewing Victoria Bitter in 1854 and now in 2020, it is one of the most consistently popular beers in the country. Thanks to marketing campaigns over the years that have focused on VB as a "working Aussie's drink" it is now heavily associated as being a readily available beer at most pubs, clubs, and bottle-o's across the country. Their latest marketing campaign takes the form of a fresh new version of VB as a men's fragrance, available for retail sale. Known as Thirst, the fragrance name obviously recalls the brand's classic slogan, "A hard-earned thirst needs a big cold beer, and the best cold beer is Vic, Victoria Bitter."

A Unique Product Based on a Classic Brand

Thirst is labelled as a fragrance "eau de hard work" and is supplied in a custom-designed bottled that, unsurprisingly, is in the shape of a classic VB stubby. While a lot of fragrance lines tend to go with square or rounded bottles that all look very similar aside from their labels, the VB fragrance has been supplied in a custom "mini stubby bottle" that gives it an eye-catching look that immediately sets it apart from the competition. Another part of the new logo-branded fragrance is that it is manufactured using perfume oil and actual VB hops so unlike other tie-in fragrances it does smell a lot like the original product -- which is undoubtedly what people buying a VB fragrance want!

Customising Aromatic Products for Your Business

Whether it's promotional candles, diffusers or perfume oils, our team can work closely with you to create a unique branded aroma that captures the essence of your business. We understand the importance of having high-quality products and materials when it comes to promotional branding efforts; therefore using premium ingredients such as natural essential oils is something we take very seriously.

Product Inspiration for Other Organisations

The VB fragrance, Thirst, is available at places like Chemist Warehouse for $24.99 but if you're an organisation looking to capitalise on the success of your own product, there's definitely some inspiration to be found in VB's latest campaign. By making a fully customised product that doesn't cut corners in its look or authentic aroma, the brewery has created the kind of novelty custom gift that consumers will actually want to buy. If launching a fragrance sounds like it might be a little too "next level" for your smaller business, don't worry -- Cubic Promote has a lot of great promotional products that can be customised to meet your needs. So if you're feeling inspired after checking out Thirst, give the Cubic team a call to learn more about our available custom merchandise.

Details found here: https://7news.com.au/entertainment/viral-weird/victoria-bitter-launches-its-own-fragrance-called-thirst-c-1236540