Promotional pens customised with your logo or business name are one of the most popular products a business can choose when looking for marketing options. They are inexpensive, easy to post and handy to share at networking events. What’s more, they are an item that everyone uses at least once day, which means plenty of opportunities for people to take note of your brand.

1. Pens provide great ROI and brand exposure.
2. Promotional pens tap into psychology for influence.
3. Pens are cost-effective and shareable.

Promotional Pen Benefits for Businesses

Great ROI With Custom Pens

Believe it or not, investing in pens can actually provide you with a greater return than if you outlaid money on other advertising options. The reason is simple. Pens don’t stay in one place, they travel and they get used day in day out. Let’s take a look at some of the key reasons why you should consider advertising your business using these products.

Word of mouth is free advertising

Pens get passed around. How often have you asked someone for a pen? Without any extra effort from you, your branded item will fall into the hands of a range of potential clients as it travels.

An automatic daily reminder

A product that is used daily becomes a constant reminder that your brand exists. It is a clever and subtle way to send a message to an existing or potential customer about your business.

Used by people of all age groups

Pens have no age barriers or boundaries. They are used by people in all kinds of scenarios, from work to study to personal use, and they come in a huge range of styles and branding options. There’s no better way to expose your logo to a wide audience of people from all walks of life.

Pens For Every Style

When choosing your promotional product, make sure you opt for quality brands such as Sheaffer and Parker. This quality will reflect the high standards you set for your business. Additionally, better quality products are more likely to stay in circulation longer, providing greater exposure for your company. You should also choose a style that reflects the nature of your business, whether it’s stylish luxury, practical efficiency, or an amusing novelty pen, to help make a strong connection between your brand and the products or services you offer.

Psychology Behind Promotional Pens

Promotional pens tap into psychological factors that make them influential marketing tools. Understanding these factors can help you harness their full potential.

• Reciprocity: When someone receives a promotional pen, there is a natural inclination to reciprocate the gesture. This reciprocity can stimulate customer loyalty and a positive impression of your brand.
• Subconscious Brand Association: Through consistent exposure to your logo or business name on a pen, individuals create a subconscious connection with your brand. This association influences their purchasing decisions when they require products or services that align with your brand.
• Cost-Effective Advertisement: Compared to other marketing options, promotional pens offer a high return on investment. The cost of producing pens is often more affordable, while the potential reach and longevity of these pens make them cost-effective advertising tools.
• Memorable and Shareable: Promotional pens are shareable items that can be easily passed on from person to person, increasing your brand's visibility through word-of-mouth marketing.

Takeaway

So there you have it! Promotional pens can be an excellent advertising tool for your business. They are inexpensive, practical, and versatile. By customising them with your logo or business name, you can create a strong connection between your brand and potential customers, without breaking the bank. The psychology behind promotional pens also makes them powerful marketing tools that can influence customer loyalty and purchasing decisions.

Whether you choose to give your promotional pens away in trade show goodie bags, as a reward and recognition incentive or as a gift for clients, you can be assured that they are a great inexpensive choice that gives your business fabulous exposure. Take a look at our full range of promotional pens available and maximize your brand exposure today.