Guess which type of product still outsells any other category of products by a considerable margin? The answer is ballpoint pens. Yes, it is true that everyone has a touchscreen mobile device, but the pure art of writing is becoming more and more popular. If you are running an organisation, promotional pens are as relevant as ever before.

1. Promotional pens enhance brand visibility.
2. Eco-friendly pens support sustainability efforts.
3. Personalise your marketing with promotional pens.

National Handwriting Day

Officially yesterday on the 23rd of January, it was national handwriting day in America. I am pretty sure no one here in Australia celebrated or even had knowledge of this day (well except for me of course).

Personally, I am old school. Give me a pen and paper over a digital device any day. The feel of pen against paper, the ability to scrunch up ideas, and the satisfaction of being able to tear the paper when I write something silly cannot be replicated using a digital device.

This unique day to celebrate the art of writing has been around since 1977. Unsurprisingly an organisation that represents American Pen makers was created this day.

But how can you celebrate handwriting day every day? Doing the act of writing is the best way to observe this special day. Use a pen, and paper to write! Perhaps you are not a writer? Then draw. Some suggestions to get your creative juices going include:

1) Write a journal, write about any adventures you had, fun times, amusing jokes, silly people, or a great meal that you had today. Write about people, things, and places.
2) Write a story. Long or short. I bet for most people; it was back in primary school when you had to last write a story.
3) Draw
4) Okay, you are like me, you cannot draw, then Doodle during every boring meeting or phone call that you will be inevitably caught up in this week.

My Theory on Why Pens Are Popular

I do have a few theories on why pens are as popular as ever, even though we have computers, laptops, mobile phones, and tablets.

• Theory Number 1: Perhaps everyone is getting fatigued by the glare of LCD displays maybe?

• Theory Number 2: Everyone including millennials would have grown up colouring on paper with a pencil, and doing homework using pens and paper. There is a familiarity and comfort associated with using pens and pencils.

• Theory Number 3: Pens rarely run out of ink. But portable devices run out of battery almost every day.

• Theory Number 4: Writing feels good

• Theory Number 5: Writing and marking using a pen are more convenient.

The Role in Branding

Promotional pens play a vital role in building brand awareness and creating a lasting connection with customers. Here are some ways in which promotional pens contribute to branding:

• High visibility: Pens are used daily, making them an effective marketing tool that remains at the forefront of your customers' minds.
• Cost-effective advertising: Customised pens are affordable and offer a high return on investment for branding and marketing efforts.
• Customisation options: Brands can design pens with their unique logo, colour scheme, and messaging, allowing for a tailored advertising approach.
• Targeted giveaways: Branded pens can be distributed at events, conferences, or included in customer care packages, ensuring they reach the right audience.

Eco-friendly Pen Options

As environmental responsibility becomes increasingly important, businesses are seeking sustainable promotional product options. Here's why eco-friendly pens are a wise choice:

• Environmentally-conscious: Eco-friendly pens are made from sustainable materials such as recycled plastic or bamboo, reducing the environmental impact of production.
• Positive brand image: Distribution of eco-friendly promotional pens demonstrates a company's commitment to sustainability, which resonates with consumers.
• Variety in designs: Eco-friendly pens come in various designs, catering to diverse preferences and allowing for a personalised user experience.
• Support for sustainable goals: Utilising eco-friendly pens as a part of your marketing strategy aligns your brand with global efforts to protect the environment, bolstering your company's reputation.

Summary

In an age where technology seemingly dominates our lives, promotional pens still hold a significant place in the world of branding and marketing. These versatile tools not only add a personal touch to your marketing efforts but can also contribute to your brand's sustainability initiatives when you choose eco-friendly options. Celebrate the art of writing and leave a lasting impression on your customers with promotional pens, an evergreen promotional product that truly stands the test of time. For all your promotional product needs, count on Cubic Promote Australia to provide the perfect solution.