It's almost time for a new year to start at universities all over Australia which means there's not long left for student clubs, societies, local companies, and the unis themselves to organise promotional products for the biggest student welcome of the year! To help manage those last-minute blues, we've put together a list of popular promotional products just right for new students.

1. Consider the audience and budget when choosing merchandise.
2. Popular items: notebooks, power banks, reusable cups.
3. Strategically distribute products to engage students.

Selecting O-Week Merchandise: Key Factors

Let's talk about how to choose the best merchandise for University O-Weeks. It's such an exciting time when new students arrive on campus, and you want to make sure that your organization is represented in the best possible way.

• So first things first - who are you trying to reach? Are your target audience international or local students? Do they belong to a particular faculty? Understanding who you're aiming for will help narrow down potential items.
• Of course, budget also plays a vital role. You don't want to break the bank on promotional products, but at the same time, you don't want them looking cheap either. So be sure to stay within budget while still providing catchy marketing materials.
• Now let’s look into WHY promote?. Is it because you want people to know more about your group, making members feel welcomed before club meetings start officially ,or simply create more visibility of brand recognition? The reason behind promotion helps steer product choices
• Lastly consider what would university attendees find useful long after orientation week wrapping up Could tech accessories like phone wallets or reusable water bottles prove practical studying essentials?

By taking these factors into mind finding suitable merch which resonates with both organisations character and it’s reception amongst uni students not just during orientation week emerges as achievable task .

Popular Marketing Merchandise for Universities

Running low on inspiration before the university semester begins? Why not invest in our most popular options for university orientation week products!

• A5 Branded Notebooks - the perfect size for carrying in backpacks, a great style accessory.
• Promotional Power Banks - keep these on-campus and never lose phone charge!
• Customised Hand Sanitisers - avoid germs and stay healthy at your new uni.
• Reusable Coffee Cups - enjoy caffeine on the go before class!
• Logo Printed Calico Bags - promote your club or organisation during O-week.

You need not just give out one item either, providing several items on your O-Week table can help garner wide interest from all manner of students. Another great idea is to put together a new year's show bag with any relevant reading material, a small gift (such as a pen or notepad) in a bag branded with your logo design. As the bags are distributed throughout campus, you will generate buzz for your group.

How to Distribute University O-Week Merchandise

Distributing university O-Week merchandise effectively can maximise your organisation's visibility and impact among new students. Here are some key strategies for distributing promotional products during O-Week:

• Distribution Points: Set up strategically located distribution points for your promotional products at high-traffic areas such as information booths, common areas, or near orientation events. This ensures maximum exposure and accessibility for students.
• Incentives for Engagement: Encourage students to engage with your organisation or visit your booth by offering incentives. For example, require students to answer a trivia question or sign up for a mailing list to receive a promotional item. This creates a sense of excitement and engagement while providing an opportunity to promote your organisation.
• Collaborations with Campus Partners: Partner with other organisations, departments, or clubs on campus to distribute your promotional products. This can include joint events, collaborations on giveaways, or sharing distribution locations. By cross-promoting with campus partners, you can reach a wider audience and leverage their influence.
• Social Media Giveaways: Utilise social media platforms to run online giveaways to complement your physical distribution efforts. Encourage students to follow, like, or share your posts to enter the giveaway. This increases your social media presence and allows you to reach students who may not be able to physically attend O-Week events.
• Follow-up Opportunities: Use the distribution of promotional products as an opportunity to gather contact information from interested students. Offer sign-up sheets or QR codes for students to provide their email addresses or join your organisation's mailing list. This allows you to continue engaging with them beyond O-Week and build a long-term relationship.

Summary

So, to wrap things up, promotional products can be a great way to make a splash during university O-Weeks. By selecting the right merchandise, considering your target audience and budget, and thinking about the purpose of your promotion, you can have a real impact. Popular choices like branded notebooks, power banks, hand sanitizers, reusable coffee cups, and logo-printed calico bags are sure to catch the attention of students. And don't forget to distribute your merch strategically, collaborate with others, and use social media to engage students beyond O-Week. Good luck with your promotional efforts!

And if you still need an extra helping hand? Contact the staff at Cubic Promote for marketing ideas tailored to your organisation's O-week needs.