Everyone loves to escape the office and have a holiday; it’s one of life’s greatest pleasures just to get away and have fun. But what if you haven’t had a holiday in a while? American company JetBlue, who specialise in vacations, is trying to encourage people to take a break by producing some hilarious travel souvenirs for the office!
- JetBlue’s promotional souvenirs boost morale.
- Unique merchandise strengthens brand awareness.
- Encourages work-life balance and self-care.
Custom Merchandise for Office Hotspots
It’s an unfortunate reality that a lot of people can’t make it out of the office to have holidays on a regular basis. Rather than dismiss these people as a lost market, JetBlue has decided to encourage them to take a break by producing promotional merchandise to resemble the kinds of goodies you get while travelling — but these items focus on office hotspots instead!
Have you ever been to a famous landmark and seen a cool looking promotional metal water bottle with the landmark on it? Not in the JetBlue range, their bottle features a water cooler — perhaps the highlight of the corporate office landscape!
Similarly there are great looking t-shirts and caps branded with cheeky slogans like “I (Post) Notes” and “Fax me” which seem to be the antithesis of slogans like “I (Heart) New York” when you consider they’re about office work!
There’s even custom branded mugs which implore the viewer to remember back to meetings from the past, like lots of tourist mugs do about places like Paris and London. The office kitchen or the meeting room aren’t exactly on the same level and that’s the point — as fun as these products are (look at that candle scented like “HR”!) they’re nudging you towards investing in something larger. These promotional products are a riot, but wouldn’t it be great to also go out there and grab some merchandise from actual holiday spots? That’s JetBlue’s goal with these natty little promo goods and honestly, we think it’s working on us. Time to look at flights to Hawaii!
Boosting Employee Morale
In an effort to boost employee morale and create a more engaging work environment, JetBlue’s custom merchandise serves as a delightful reminder of the importance of taking breaks from the daily grind. Here are four key points about how these promotional souvenirs can uplift office spirits:
- Motivation through Humour: JetBlue’s witty slogans and clever designs on personalised t-shirts and caps inject humour into the workplace. For example, slogans like “I (Post) Notes” and “Fax me” add a touch of light-heartedness to everyday office tasks.
- Office Bonding Opportunities: The custom branded mugs and other promotional items create talking points and opportunities for employees to connect. Sharing a laugh over a mug that reminisces about a past meeting can foster camaraderie and improve team dynamics.
- Recognition and Appreciation: Presenting employees with these memorable and fun souvenirs demonstrates a company’s recognition and appreciation for their hard work. It shows that their efforts are valued and that they deserve a break from the daily hustle.
- Psychological Benefits: These promotional products serve as reminders that taking a break is crucial for mental well-being. They encourage employees to prioritise self-care and consider the importance of work-life balance.
Strengthening Brand Awareness
Not only do JetBlue’s promotional souvenirs bring joy to the office, but they also serve as effective tools for brand awareness and marketing. Here are four ways in which these unique products bolster brand recognition:
- Enhanced Visibility: Branded merchandise such as custom metal water bottles, t-shirts, and caps act as walking advertisements. As employees use or wear these items both inside and outside the office, they expose the JetBlue brand to a wider audience.
- Conversation Starters: The cheeky slogans and unique designs on the promotional items attract attention and spark conversations. This not only increases brand awareness but also generates curiosity and interest in the JetBlue brand.
- Positive Brand Association: By associating their brand with humour and creativity, JetBlue is positioning themselves as a company that values innovation and a positive work environment. This fosters a favourable perception of the brand in the minds of employees and potential customers.
- Extended Reach: When employees take these promotional souvenirs on their own vacations or share them with friends and family, the reach of JetBlue’s brand expands beyond the corporate office. This can lead to increased engagement and potential new customers.
Conclusion
JetBlue’s promotional souvenirs for corporate offices not only bring joy and humour to the workplace but also serve as powerful tools for boosting employee morale and strengthening brand awareness. Through witty slogans, clever designs, and unique merchandise, JetBlue successfully taps into the desire for a break and reminds employees of the importance of work-life balance. Moreover, these promotional products act as ambassadors for the JetBlue brand, spreading their message of innovation and fun beyond the confines of the office. So, whether it’s a water cooler-shaped water bottle or a mug that reminds you of past meetings, JetBlue’s souvenirs are a clever way to infuse the office with the spirit of vacations and leave a lasting impression on employees and potential customers alike.
First spotted here: http://www.adweek.com/brand-marketing/jetblue-is-selling-kitschy-office-souvenirs-for-workaholics-who-never-take-a-vacation/
