Jeni's Splendid Ice Creams aren't available in Australia, but over in the US, they're making a splash with their high-quality artisan desserts. Founded by a native-Ohio resident (called, obviously, Jeni) the company approaches its products with a desire for quality and simplicity, so when they decided to invest in unique promotional merchandise for the business it was natural for them to gravitate to a straightforward, but effective design.

1. Use text-only graphics for impact.
2. Keep branding simple and versatile.
3. Use contrasting colours for eye-catching designs.

Why Choose Typography-Focused Branding?

Text-only graphics or typography-focused designs are a great idea for decoration on marketing merchandise because they’re timeless, impactful and eye catching. Text creates a bold statement that instantly grabs attention and is more likely to be remembered compared to complex visuals. It's also versatile in the sense that it can accompany many different design styles, colours and materials, both classic favourites as well as modern trends. This means you can recreate your brand message time after time without relying solely on one look or style. Finally, text-only graphics offer affordability; with single colours or simple decoration techniques costing less than complxex, full-colour designs. That's why today we're highlighting branding that takes this typography focus to the next level!

Clothing Branded With Unique Text

What sets Jeni's custom products apart from a lot of the competition is a lack of graphics -- all the clothing and accessories from Jeni's feature a text-only design. Rather than rely on images to convey a message, Jeni's promotional t-shirts (and more) each carry a very simple slogan; "Please take me to Jeni's." This slogan is a pleasant, friendly line that expresses the wearer's interest in Jeni without ever seeming too over-the-top. It becomes particularly eye-catching when printed in a contrasting colour to the shirt or sweater, as seen below.

The company has several shirt styles featuring the design, including a range of kids' tees and baby onesies. When adding decoration to products with more limited branding areas (like logo decorated caps and bags), Jeni's has cut back to just the text "Jeni's" and "Jeni's Ice Creams" logos for a very eye-catching design indeed.

While some organisations will push for a graphic design to promote their brand, the success of Jeni's marketing merchandise suggests that text-only designs still have a place in the promotional product industry. Our recommendation is if you're considering some promo goodies in a similar vein to Jeni's, with your logo, get in touch with the Cubic Promote team and we can assist you in selecting the best product options to convey your marketing messages. I think you'll agree that when done properly, text-only branding can be extremely effective!

Tips for Creating Effective Text-Only Designs

When creating text-only designs for promotional products merchandise, it is essential to be cautious, as the wrong design could harm the brand's reputation. Here are some tips to help businesses produce effective text-only designs:

• Keep It Short: The shorter the text, the better. Short slogans or taglines help customers remember and recognize the brand quickly.
• Use Bold Fonts: Bold fonts increase the readability of text-only designs, making them more effective. Bold fonts are especially useful when the text is printed on darker-coloured clothing or materials.
• Font Consistency is Key: Keeping all text in the same font family makes designs consistent, builds a stronger brand identity, and makes the design easy on the eyes.
• Choose Contrasting Colours: High contrast colours help the text stand out and are typically more memorable. This could include text in a different colour from the clothing item or accessories. Complimentary colour schemes can provide a more eye-catching design.
• Get the Design Professionals Involved: Creating effective text-only designs can be challenging, seeking professional help from design experts can be beneficial. Working alongside designers can provide businesses with unique ideas and insights about the latest design trends and appropriate fonts.

Takeaway

In conclusion, text-only designs on promotional clothing can be a smart and impactful choice for your brand. By keeping the text short, using bold fonts, and choosing contrasting colours, you can create eye-catching designs that leave a lasting impression. Don't hesitate to seek professional help for unique ideas and insights!

Details spotted here: https://shop.jenis.com/dry-goods/