Being in business means being in a competitive environment, in fact in most industries monopolies have long been gone and with the exception of only a few duopolies most companies operate in a fiercely competitive market and every favourable impression counts. Using promotional items are one such way to create a good impression. Here are 5 specific products we believe that every company should not be without. Why? Well much like the humble business cards these are the products that most of your competitors have been using already as part of their marketing merchandise. 

1. Promotional items create good impressions.
2. 5 products every company needs.
3. Creative ways to use them.

The Bar Has Been Raised

A mere smile and a business card or a little catalogue is no longer enough to attract attention. Most companies use business cards and most companies now also use promotional items. Here are 5 of the most popular items which we have identified as being the most common basic items used by Aussie companies.

Product Number 1: Promotional Pens

Like all things that hit mainstream popularity in a big way the prices continue to come down every year to a point that you can get thousands of pens with little cost. This is good for you as it enables you to either get a nicer product or get more of the same product.

Product Number 2: Umbrellas

With a huge branding area you would typically expect promotional umbrellas to be used for a few years. They offer a remarkable visual appeal to your brand and enable you to give them to not just clients, but to associates, staff and family members.

Product Number 3: Stress balls

For reasons even we cannot explain these stress toys have been a corporate favourite for years now. Almost all companies would have used a stress ball at one point or another in their marketing

Product Number 4: Sticky Notes

Like pens the humble post it note has seen year after year of declines in pricing. The good thing about logo decorated sticky notes is that they are just so useful and because of that they are almost never ever disposed of. Worried about your client losing them? Well guess what the next person who finds or picks it up will continue to use them and your branding will continuosly be exposed.

Product Number 5: Promotional Tee shirts

Tee shirts are unbelievably popular. They are used for corporate fun runs, also for community days and off-site days.

Other products that deserve a mention simply because of the sheer number that are ordered each year include mugs and flashdrives.

Select the right colour and quality of product to represent yourself in the correct way. When you are selling your product or service it is all your client having confidence in your company. These products go a long way to helping you achieve that.

Creative Ways to Use Promotional Products

Beyond the traditional approach of distributing promotional items, there are numerous creative ways to leverage their impact. Consider the following ideas to make the most of your promotional products:

• Incentives for Referrals: Encourage your existing clients to refer new customers by offering them personalised promotional items as thank-you gifts. This not only shows appreciation but also turns your clients into brand advocates, promoting your business to their network.
• Trade Show Giveaways: Stand out at trade shows by offering unique promotional products that draw attention. Consider items that align with the theme of the trade show or showcase your products/services in an innovative way, leaving a lasting impression on attendees.
• Employee Rewards: Motivate and reward your employees by recognizing their achievements with promotional products. This can include personalised items such as embroidered jackets, engraved plaques, or even luxury promotional gifts as a token of appreciation.
• Customer Loyalty Programs: Enhance customer loyalty by offering promotional products as incentives within your loyalty program. Clients who achieve certain milestones or spend a certain amount can receive exclusive branded merchandise, fostering a sense of exclusivity and strengthening their connection to your brand.

Takeaway

In conclusion, promotional items can be invaluable in helping your business stand out in a competitive market. The article highlighted 5 specific products that are affordable and popular, including promotional pens, umbrellas, stress balls, sticky notes, and promotional t-shirts. Additionally, the article explored creative ways to use promotional products beyond traditional distribution, such as in referral incentives, trade show giveaways, employee rewards, and customer loyalty programs. By selecting the right colour and quality of products, you can effectively represent your brand and build confidence in your company among customers and clients.