Banners are a must have item for any event. Why? Well they serve many purposes other than just add ambiance. Promotional event banners are typically the first visual item that a potential customer or passerby will see. You may be in a tradeshow hall or in a public outdoor setting, a banner will be the first thing a person sees and whether that person may decide to explore and participate in your event will make a difference between a successful or unsuccessful event. The design of a banner is quite important and it is very tempting to overload a banner with all the information and text that you want to convey about your product, company or service. The best advice is to keep things very very simple.

1. Keep banner design simple.
2. Choose easy-to-read fonts.
3. Prioritise key areas for placement.

Banner Customisation Tips

Here are some simple tips for designing your next set of event banners:

• Black coloured banners are not ideal unless they have been carefully considered. Black tends to fade in the background and be unnoticed in an event.
• Typically a person first sees the middle upper section of a banner first and not the top section. Therefore make sure you have the key event words and images there.
• Text at the bottom is precisely that. It will be read last so keep all secondary info and picture there.
• Keep words BIG.
• Keep words at a minimum.
• Keep images BIG.
• Keep images at a minimum.

If you are using more than 1 banner in an event which is advisable as you want to cover all bases and corners then try and stick with the same banner design to avoid confusion and to make things visually neater and more appealing.

Also consider the type of banner you will be using. Outdoor banners are fantastic but they don't print as vibrant as indoor ones. However outdoor banners are more durable to knocks as well as elements like strong sunshine which can deteriorate print quality. Indoor banners are lower in cost and generally print more vibrantly. There are even banners with mesh holes to allow air to flow through to stop them from toppling when placed outside.

Keep in mind that banners also make for a quick and cheap easy way for photographic moments. So if you have press coverage or need photos for advertisements, having your team members or key people in front of the banners are a fantastic easy way to promote your event.

Fonts & Colours for Banners

Here, we'll discuss how to pick the right fonts and colours for banners. Your banner's font and colour scheme play a huge role in effectively communicating your message to your target audience.

• Choose sans-serif fonts like Arial or Helvetica, which are easy to read from a distance.
• Select a colour scheme that represents your brand or event theme.
• Keep in mind colour psychology - red evokes passion while blue conveys trustworthiness.
• Have fun playing with contrasting colour combinations!

Banner Placement Tips

Here are some tips for banner placement to help you ensure the visibility and effectiveness of your promotional message.

• Prioritise areas where every visitor looks first such as entrances or registration desks around stairs/elevators/escape routes etc.
• Make sure all signs point towards designated restrooms/water points/exits/elevator hallways yet remain discrete enough so customers do not feel overwhelmed by constant information overload!
• Ensure visual consistency among different signs to help visitors navigate through an unfamiliar environment smoothly.
• Remember the golden rule – “what area would I look at first?”

Takeaway

Custom event banners are an essential part of any event or promotional campaign. Whether you're at a trade show or hosting an outdoor festival, a banner is often the first thing people see. By following our tips for banner decoration, choosing the right fonts and colours, and placing them strategically, you can effectively communicate your message to your target audience. So remember - keep it simple, use big text and images sparingly, and prioritize key areas for maximum visibility!