Imagine being a college student attending an information session for a course or institution that you're interested in. As you walk into the lecture hall, you're handed a branded pen and a flyer about the course. You take a seat and glance around, noticing that every other student has the same pen and flyer in front of them. As the presentation begins, you find yourself struggling to pay attention, distracted by the monotony of the promotional items in front of you. But what if there were a way for institutions and organizations to stand out from the crowd and provide promotional items that were not only unique but also useful? In this article, we will explore some tips for selecting promotional items for tertiary students that will not only increase brand awareness but also provide value to the students themselves.
- Choose unique and useful items.
- Consider timing and purpose.
- Build brand awareness through community.
Timing and Purpose
To ensure the success of your promotional items, it is crucial to consider the timing and purpose of your distribution. Here are some things to keep in mind:
- Distribute promotional items before the beginning of a semester, during orientation or information days, or as graduation gifts. This timing ensures that students will have the items throughout their academic journey, providing lasting brand exposure.
- Consider the event and purpose for the items. For example, if you are trying to attract students to your club or society, choose items that align with the club's interests and values. If you are trying to attract potential students to your course or institution, choose items that showcase your institution's strengths and unique selling points.
- Use promotional items as thank you gifts or memento gifts. This approach can help build goodwill and loyalty among students, increasing the chances that they will continue to engage with your brand.
Choosing the Right Items
Choosing the right promotional items is essential to ensure that your efforts are not wasted. Here are some tips to help you select the right items:
- Colourful merchandise are a great way to attract students or visitors to your brand or to your information sessions and adds ambience and fun.
- Conservative colours like browns black or silver make for a more professional feel but also gives the feeling of tradition and dependability.
- Simply functional items may not be a good idea. Students really need to have items which are attractive with modern designs and finishes.
- Avoid items where you know they will have a lot of. For example, avoid promotional pens or round stress balls. Opt for funky pens like giant pens or an alternate shaped stress shape.
- Consider portability. For example a golf umbrella may not be a good idea compared to a fold up one.
- Think about where students will spend most of their time doing and using. Consider selecting products which then enhance as accessories to these. Things like an Iphone or mobile phone cover are a great idea. Custom mousepads are also a good low cost idea too.
Building Brand Awareness
Promotional items can be a powerful tool for building brand awareness among tertiary students. Here are some additional tips to help you maximize your efforts:
- Ensure that your promotional items are memorable and useful. Students are more likely to keep and use items that serve a purpose and are unique.
- Use your promotional items to create a sense of community. For example, you could distribute branded t-shirts or hats to members of a club or society, creating a sense of belonging and pride.
- Use social media to amplify your efforts. Encourage students to share photos of themselves using your promotional items on social media, and use these images to showcase your brand to a wider audience.
- Consider partnering with other organizations or brands to co-promote your items. This approach can help you reach a wider audience and create more buzz around your brand.
By following these tips, you can select the right promotional items for tertiary students that will increase brand awareness and leave a lasting impression.
Promotional items can be a highly effective way to increase brand awareness among tertiary students. By carefully selecting the right items and considering the timing and purpose of your distribution, you can create a powerful marketing tool that will help you reach a wider audience and build lasting relationships with your target demographic. So why wait? Start planning your promotional item campaign today and watch your brand awareness soar!