Whether you're holding an event, looking to give customers a gift with purchase, or simply hoping to expand your marketing reach you'll find that promotional bags are some of the most consistent sellers in our industry. Because bags can be used for so many different purposes and have a high level of reuse, your branding enjoys great exposure for longer! But which bags make the cut for Aussie businesses? You might be surprised...!

1. Promotional bags for longer exposure.
2. Choose unique shapes and colours.
3. Enhance bags with practical features.

Popular Promotional Bags

Promotional Calico Tote Bags

One of our all-time best-sellers, promotional cotton tote bags are a versatile choice for those seeking an everyday use bag that is durable and stylish without breaking the bank! Standard cotton calico bags are unbleached and made from natural material, making them a good choice for those who want to avoid plastics and other eco-unfriendly materials. We've sold calico tote bags to supermarkets, schools, government departments, conferences, concerts, and small online business across the country. There's just something about the way your printed logo stands out against the natural cotton fabric, what can we say? Cotton calico totes are generally the most popular choice for organisations hoping to promote eco-friendly and reusable shopping bag choices.

Custom Decorated Cooler Bags

Aussie love a cold drink in the warmer months which means there's always demand for custom decorated cooler bags in a variety of styles and sizes. Whether you're hoping to promote your outdoorsy business, your caravan group, or simply want to reward clients with a premium gift they'll appreciate, the chiller bags in Cubic Promote's range might suit you. Cooler bags have a special insulated interior that helps keep temperatures stable, ensuring your drinks or snacks don't end up boiling hot 5 minutes into a beach picnic! Because there's such a variety of colours and designs there really is a chiller bag for every purpose which is why these continue to be a popular choice Australia wide.

Personalised Backpack Bags

Finally, how could we forget the humble personalised backpack? Backpack bags are popular choices among students and business commuters because they are easy to carry via shoulder straps and feature large storage spaces. Whether you need to carry around text books, drink bottles, sports gear, or a laptop you can't beat the convenience of a backpack bag! Depending on the bag style there are also a lot of colours and storage pockets to suit specific requirements (such as team colours for athletes, extra pocket bags for business staff). If you'd like to promote your organisation using a bag that will get noticed whenever it is used then you can't go past backpacks.

Improve Your Promotional Bag Strategy

• Utilise Unique Bag Shapes: Instead of opting for traditional bag designs, consider more unique shapes that capture attention and create a conversation around your brand. Unusual shapes such as fruit-inspired bags, animal-shaped bags, or novelty items can make a lasting impact and generate social media buzz.
• Reflect Your Brand's Personality: Choose bag designs and colours that align with your brand's personality and message. This ensures consistency and reinforces brand identity. For example, a vibrant and bold brand may prefer bright and eye-catching bag designs, while a minimalist brand may opt for sleek and simple bag styles.
• Incorporate Practical Features: To increase the utility of your promotional bags, consider adding features such as extra pockets, water bottle holders, or USB charging ports. These practical features enhance the bag's value and make it more useful for the recipient, increasing the chances of continued use and exposure.
• Collaborate with Influencers: Partnering with influencers or brand ambassadors who align with your target audience can significantly amplify the reach of your promotional bags. Influencers can create engaging content featuring your bags and share it with their followers, generating interest and driving more traffic to your brand.

Takeaway

To wrap it up, promotional bags are a top choice for Aussie businesses looking to expand their marketing reach. Whether it's the versatile cotton tote bags, stylish cooler bags, or convenient backpacks, there's a bag to suit every purpose. Don't forget to get creative with unique shapes and reflect your brand's personality. And remember, practical features and influencer collaborations can take your bag strategy to the next level. 

If you're in need of more specific bag recommendations or ideas for getting the most out of promotional bags then please speak to the Cubic Promote customer service team today.